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August 21, 2023

How HubSpot Does Competitive Intelligence w/ Jessica Davis (Manager of CI @ HubSpot)

40 minutes

This session was recorded live in the Healthy Competition community (healthycompetition.co). If you're into this kind of content, we'd love to have you!

Jessica Davis is the Manager of Competitive Intelligence at HubSpot, and she shared a ton of great details about the program that her team has put together.

how they got buy-in from their leadership team to invest in the CI team's headcount

how they rolled out a brand new competitive intel program in 6 months that included 50+ new battlecards (and 90% engagement from the sales team)

how often they update their competitive materials

how HubSpot's competitive intel team is structured and the department they role up under

And lots more.

Follow Jessica: LinkedIn

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This episode is brought to you by the ⁠Healthy Competition⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!

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By Andy McCotter-Bicknell