Star Wars marketing for Episode IX: The Rise of Skywalker is in full swing!! Or is it?

What does Bob Iger have to say about the initial purchase of assets from George Lucas and why is he saying it now?

Why do acquirer's purchase things they don't want from founders?

What does non-disparagement have to do with any of this?

And who's excited for the next installment of the..."saga"?!

Non-disparagement means "Don't look at the comments!"...in Virtual Legality.

CHECK OUT THE VIDEO AT: https://youtu.be/RZmSLHaLMaI

#StarWars #Disney #BobIger

***

Discussed in this episode:

"Bob Iger Reveals George Lucas Felt "Betrayed" by Disney's 'Star Wars' Plans"

Hollywood Reporter - September 24, 2019 - Graeme McMillan

https://www.hollywoodreporter.com/heat-vision/disneys-bob-iger-says-george-lucas-felt-betrayed-by-star-wars-plans-1242953

"From Iger's book: Disney negotiated a non-disparagement clause with George Lucas prior to the sale of Lucasfilm."

Reddit - September 23, 2019 - Saltier Than Crait

https://www.reddit.com/r/saltierthancrait/comments/d8flg8/from_igers_book_disney_negotiated_a/

***

FOR MORE CHECK US OUT:

On Twitter @hoeglaw

At our website: https://hoeglaw.com/

On our Blog, "Rules of the Game", at https://hoeglaw.wordpress.com/

On "Help Us Out Hoeg!" a regular segment on the Easy Allies Podcast (formerly GameTrailers)

(https://www.youtube.com/channel/UCZrxXp1reP8E353rZsB3j