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#heyamanda When things get hard, always remember WHY you got started...
🎥🎬 Storytime: The Why Behind the Waterless Wave 💙🌊 I worked with @lightkeyphotography to capture the essence and vision for loless last August. It was serendipitous timing as I met them hours after I got off the plane at the end of April and knew that I needed Jian's creative direction.
My first round of samples had made it past customs, and you can see those in the video. There were several moments when I questioned whether or not this video would ever see the light of day. It felt very personal; and I wasn't sure if it would resonate with the conservation community. But I found my place, aligned to the #UNOceanDecade #challenge7 - to create an inspiring and engaging ocean.
Meet the why behind loless, my founder inspiration for designing a circular, blue beauty brand championing and changing humanity's relationship to the ocean. Telling stories, rebranding the big blue, and connecting to water - this is my focus.
It's time to #gololess - Let's keep you smooth and the ocean clean 💙🌊🪒
Thank you to everyone that deciding on water has connected me to. It has been an incredible journey to date of personal and professional growth, and I can not wait to continue to make waves through my work, in my own life and in the world.
🎥 @lightkeyphotography
📍Bali, Indonesia
📅 August 14, 2022
Loless translates to waterless. Let's use less and what we do use, let's use it responsibly.
Meet the next (human) body of water to join me on the Bodies of Water podcast, Erica Gittens - A mindfulness artist and founder of AURA BODY+HOME, a space for Yoga, Meditation, and Mindfulness. Through movement and stillness, Erica creates imaginative, mindful experiences to support the connection of mind and body as an act of self-love. Sessions are infused with the heart of music and entwine elements of mindfulness, breathwork, and visualizations that transport you beyond space and time.
Do you have a challenge for our listeners related to water wellness or sustainability?
If close to a body of water, find "a spot" that you can spend time by the water. Return every few days, weeks, and months through various seasons to observe its changes over time.
You can...
Find, stalk or talk to Erica on Instagram @AuraBodyandHome or her website AuraBodyandHome.com
Resources
Book More than Enough by Elaine Welteroth
Book Mindful of Race by Ruth King
From the publisher's feed