In this conversation, Carly Lyon, a branding expert, shares her journey from launching a PR consultancy at 21 to discovering the importance of personal branding during her maternity leave. She emphasises the need for individuals to shape their personal brands to enhance visibility and influence. Carly discusses her book, 'Courage to Be,' which focuses on the mind, body, and brand connection, and introduces the concept of future self psychology as a tool for personal branding. The conversation highlights the significance of building relationships and networking in career development.

Takeaways      

• Carly Lyon emphasises the importance of personal branding.    
• She discovered her own need for visibility during maternity leave.
• Personal branding is about serving others, not just self-promotion.   
• The book 'Courage to Be' focuses on mind, body, and brand.    
• Future-self psychology can guide personal branding efforts.   
• Building relationships is key to career advancement.
• Making others feel good can enhance your own reputation.
• Visibility linked with purpose leads to greater influence.
• Personal branding is a long-term commitment, not a short-term activity.    
• Everyone can benefit from understanding and developing their personal brand.

Chapters

00:00 Introduction to Personal Branding and Career Journey

02:23 The Importance of Visibility and Personal Branding

05:13 Reframing Personal Branding: From Self-Promotion to Service

08:07 Courage to Be: The Book and Its Meaning

11:27 Mind, Body, and Brand: The Trifecta of Personal Branding

14:20 The Role of Appearance in Personal Branding

17:16 Future Self Psychology and Long-Term Branding

27:24 The Long-Term Impact of Personal Branding

28:22 Visualising Your Future Self

30:12 The Power of Future Self Coaching

31:31 Intentionality in Personal Branding

33:50 Building Networks and Career Autonomy

35:21 The Importance of Micro Habits

37:58 Asking Questions to Create Opportunities

40:36 The Power of Positive Interactions

45:24 Building Rapport and Trust

47:38 Conclusion and Resources

Links

https://www.carliilyon.com.au/couragetobe

https://www.linkedin.com/in/carliilyon/?originalSubdomain=au