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This conversation with Jackie Russell, founder of Teak Media + Communication, delves into the significance of authentic communication, greenwashing, and effective storytelling in the nonprofit and sustainable sectors. Jackie shares her journey into this line of work, driven by a passion for helping companies that are doing good but struggling to communicate their message effectively.
Jackie emphasizes the need for companies to avoid over projecting their environmental efforts and instead focus on transparency, perhaps by acknowledging that they are "less bad" for the environment rather than “good”. By sharing their positive initiatives and engaging in community involvement, businesses can inspire others and create a ripple effect of positive change.
A key aspect discussed is the power of storytelling to inspire donations and support for a cause. Jackie encourages businesses to center their storytelling on the work happening on the ground, rather than solely focusing on the big picture. By sharing personal stories of individuals and communities impacted by their efforts, businesses can create an emotional connection and demonstrate the real-world impact of their work.
In addition to discussing these topics, Jackie offers practical advice for effective communication in the nonprofit sector. She recommends using a problem-action-solution narrative, incorporating personal stories, and embracing the discomfort of self-promotion to inspire positive change and community involvement.
To learn more about Jackie Russell and Teak Media + Communication, visit their website at teakmedia.com. Jackie also provides top ten tips sheets for nonprofits and sustainable companies, including one on crisis communications. Interested individuals can find the tip sheets at boilingpointpodcast.com or by reaching out to Jackie at [email protected].
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This episode, we sit down with Mary Anne Ivison to talk about her journey from radio to podcasting and entrepreneurship. Mary Anne discusses experiencing a layoff during the pandemic, what that felt like, and how she saw it as her chance to figure out what she wanted to do next.
The conversation turns to the challenges of entrepreneurship, and the group talks about the self-doubt that can come with being self-employed. Mary Anne explains how external support helps her through those moments, while Emily expects opposition (especially from oneself) and has a plan for dealing with self-doubt.
We also discuss the importance of finding the right resources and focusing on the areas where you excel. Mary Anne shares how building community has helped her deal with the challenges of working from home, and how she's using her podcast to connect with topics, sponsors, and guests she's passionate about.
Tune in to this episode for a candid conversation about the ups and downs of entrepreneurship, the importance of community, and the power of finding your passion.
Listen to Let's Take This Outside
Visit Mary Anne's Website
Connect with her on LinkedIn
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Dr Stéphanie Melanson shares her journey of finding leadership coaching building on her sports medicine and personal life experience.
Too often, in today’s busy world, people feel alone or overwhelmed by what society expects of them. A strong support system in your professional and personal life can help you manage those expectations, which is why a strong leader knows the importance of teamwork, just like Dr Stéphanie Melanson does.
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Mention the word Healthcare, and everyone right now is going to have an opinion. It’s an important topic that needs expertise and compassion to find effective solutions for the general population and healthcare workers facing burnout. Enter our guest, Dr Nicole Boutilier. Nicole wears many hats in life, from Doctor to Mom to Healthcare Leader to Coach, but no matter what hat she’s wearing, she’s bringing years of experience and a passion for creating transformation.
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Craig Estabrooks shares how the Port Saint John is making its presence known to grow the positive economic and community impact of a deep water port in Saint John, New Brunswick.
Leadership is not limited to one industry. Strong leaders can grow in any business with the proper support and the space to grow and flex creativity. You only have to listen to how Craig Estabrooks, President and CEO for the Port Saint John, speaks about his career path and how they motivate their employees and positively impact economic growth for their community.
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Matt Jackson encourages us to keep ourselves open to possibilities, dreams and big goals to find the benefits of creative, sometimes messy, problem-solving-focused thinking.
Matt has a fantastic background in working with the Olympics and major brands like lululemon, but in recent years he’s found himself drawn to the world of coaching. Dave and Emily have an authentic conversation about how they’ve all found the coaching space while also hearing Matt’s approach to having a possibility mindset and not letting our probability mindset limit opportunities.
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Dr Leeno Karumanchery shares his expertise backed by years of experience and scientific findings on how organizations can best achieve diversity, equality and inclusion.
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Nigel Orfei shares his lessons from over 20+ years of working in customer support and success-focused roles. The keys are to care about the customer experience and build trust with your words and actions while always supporting your team through hands-on leadership.
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What does giving back mean to you? Is it solely financial in your mind? Do you have a specific motivation that pushes you to help others? How do you look at those going through difficult situations? Join us for a conversation with Marcel LeBrun about all these topics.
Marcel is a returning guest of ours who joins Dave and Emily to discuss the idea of Philanthropy and the steps available to all of us to be leaders in our communities to help others. The discussion moves around the topics of positive business culture and giving back financially, and we hear all about the work Marcel has done with 12 Neighbours.
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We’re happy to have a guest with whom we’ve had a long-time friendship but who finds himself in our hot seat for the first time, Mark Leger. In his role as Editor at Huddle and Director of News Content at Acadia Broadcasting, Mark has been telling the stories of business and leadership in Atlantic Canada for years.
We hear about Mark’s love of running, including how he follows Emily through her runs and his passion for not shying away from tough topics and taking the business spotlight to the main street level. We even get some insight into the interviews that Mark has completed over the years that have left him feeling inspired.
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