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On today’s episode, we’re chatting with my friends at Brand Groupies, Carey Balogh and Lauren Genest!
With over 25 years of experience in brand development and management, public relations, social media, marketing, and special events, Carey Balogh is a visionary entrepreneur who delivers exceptional experiences for clients in architecture, design, construction, engineering, real estate, education, and professional services.
In 2015, Carey founded Brand Groupies, a full-service social, PR, and personal branding agency that partners with B2B service companies and C-suite leaders. Brand Groupies brings a 360-degree approach to every strategy, driving long-term growth and increasing brand awareness for legacy organizations like Mancini Duffy.
Before launching Brand Groupies, Carey was a PR director for fashion and a rock ‘n’ roll themed children’s play space.
Carey earned a degree in journalism and PR from the University of Maryland and a master’s degree in fashion promotion from the Marangoni Institute in Milan.
When she’s not hosting the Brand Groupies Podcast or playing guitar in her mom band, Mamadrama, Carey resides in Red Bank, NJ, with her husband, two sons, and dog.
And Lauren Genest…Partner & President at Brand Groupies.
Equal parts creative and strategic, Lauren is a corporate communications and public relations expert who helps executives shape their public personas.
Led by 20+ years of trusted client and media relationships, Lauren has developed and implemented internal and external strategies to increase client visibility and promote long-term brand growth.
With a keen understanding of the ever-evolving multimedia landscape, from print to digital to podcasts and broadcasting, Lauren shines a spotlight on the dynamic people and stories that fuel brands and businesses.
Her work has been featured in Forbes, The New York Times, and the New York Post, and also includes high-profile events and initiatives for national brands like Mancini Duffy, Burberry, and Hermès.
Lauren received her bachelor’s degree in communications from the University of Delaware. When she's not traveling to the best beaches worldwide, she resides with her two children and dog in Little Silver, NJ.
Carey and Lauren, welcome to the Bold Brand Show!
https://brandgroupies.com/
https://www.instagram.com/brandgroupies/
https://open.spotify.com/show/3GYTvgGTQMZnDatPGIqXSq?si=a1ed44ca37c74958
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BISNOW
I've got a special deal to share with you, from my friends at BISNOW!
I regularly hit up Bisnow events here in Denver, and honestly, they're my go-to for networking in commercial real estate and AEC.
Each month, they pull together these great panels with heavy-hitting speakers who actually know what's happening right now in different markets—not just theory, but real deals and trends.
What's cool is they're not just a Denver thing—they run these events across the country. So if you're looking to stay on top of market shifts or want to connect with the people making moves in CRE, it's worth checking out.
If you're interested, check out Bisnow – That’s B-I-S-N-O-W dot com backslash EVENTS to see what's coming up.
You can use code BOLD - That’s B-O-L-D when you register to save FIFTEEN PERCENT on your ticket. Trust me, the connections you'll make are worth it.
Thank you, BISNOW.
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Thank you for joining us today on the Bold Brand Show.
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The Bold Brand Show is produced by yours truly, Josh Miles, and is a product of Bold Brand LLC - a branding and video agency for AEC Firms, based in Denver Colorado.
Visit BoldBrand.com to learn more, or hit that orange button to schedule a time to chat about your branding or video project.
Catch us next time where we chat with another BOLD innovator in the AEC industry.
Thanks for listening. See you next time.
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