Ian Abston is a visionary leader and community advocate who has dedicated his life to transforming Milwaukee. He has been a driving force behind some of Milwaukee's most impactful projects including lighting the Hoan Bridge, the Milwaukee Night Market, The NEWaukee and Forward48 Leadership Groups, and more.

Ian discusses the importance of optimism, the power of community, and the courage to pursue seemingly impossible dreams. Whether you’re an aspiring entrepreneur, a community leader, or simply someone passionate about making a difference, Ian’s story will leave you motivated to take action and shape your own future. Tune in to hear about the challenges, triumphs, and the relentless drive that fuels Ian’s mission to make Milwaukee a better place for everyone.

Watch This Episode On YouTube

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Connect with Ian

Facebook

LinkedIn

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Get Involved in Milwaukee:

Forward48

The Hoan Group

Light The Hoan

NEWaukee

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Connect with Me:

Facebook

Instagram

Direct: (262) 347-9329

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Remember to like, subscribe, and share this episode with someone who needs to hear it. New episodes drop every Tuesday!

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Timestamps:
0:00 - Introduction
2:01 - What Ian Loves About Milwaukee
4:31 - Milwaukee Projects
7:15 - Origins of Light The Hoan
12:04 - Raising $4 Million
16:05 - Impact of Light The Hoan
21:22 - Dreaming Big and Taking Risks
27:05 - First Big Failure
29:05 - Monetizing A Love For Milwaukee & Sacrifices
34:04 - Red Pill or Blue Pill
35:49 - Changing The Image People Have In Their Mind of Milwaukee 
39:16 - How to Get Involved
41:57 - Let's Break a World Record

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