The Art of the Impossible

Bolts to bytes: transferring digital transformation principles across industries


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Digital transformation is reshaping the design and manufacturing industry, no matter the speciality. Few know this better than Emma Alexander, Chief of Staff (Engineering) at Relativity Space. 


After starting her career at John Deere, Emma has leveraged her expertise from farm vehicles to aerospace, demonstrating that innovation can be applied across diverse industries.

Emma champions iteration over perfection. Rather than delaying change with endless tweaks, she believes in launching, testing, and refining with her team until new practices truly work.


In this episode of Art of the (Im)Possible, host Asif Moghal and Emma explore staff-led decision-making, lessons from moving between industries, and how digital transformation will shape the future of engineering.


Shaping what comes next

Autodesk gives design and engineering teams the tools to innovate faster, work more sustainably, and go to market with confidence.


Explore our manufacturing ecosystem


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The Art of the ImpossibleBy Autodesk Limited

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