As a school communicator, you have to deal with all of this and much, much more… So if you’re looking for some veteran advice, you’ve come to the right place! 

IN THIS EPISODE, VERONICA EXPLAINS:

• Her journey into #SchoolPR, which started in Texas in 2003.
• How she leads a communications team of 12, which is responsible for 83 schools.
• Key strategies for passing a nearly $1 billion bond.
• Tips for dealing with a crisis in schools.

SPECIAL GUEST

Veronica V. Sopher

Chief Communications Officer, Fort Bend ISD - Texas

President-Elect of TSPRA

Follow Veronica on Twitter: @vsopher

School Website: https://www.fortbendisd.com/ 

Facebook: https://www.facebook.com/FortBendISD/ 

Twitter:https://twitter.com/fortbendisd 

Instagram: https://www.instagram.com/fortbend.isd/ 

YouTube: https://www.youtube.com/c/FortBendISDTX 

LinkedIn: https://www.linkedin.com/school/fort-bend-isd/ 

USEFUL INFORMATION

• Find out more about TSPRA at tspra.org
• We chat about TikTok, but the school’s account is private. 

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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