BONUS. Behind the CBD Boom: A 360 Marketing Strategy from Two Women Who’ve Done It

What makes a CBD brand stand out in today’s overcrowded market? In this episode, host April Pride talks with Sophia Trunzo and Lior Root, co-founders of Paradigm Media, about what it really takes to grow and sustain a cannabis or CBD company online. With backgrounds in field marketing, paid media, and affiliate strategy, these women understand how to outmaneuver platform bans, make every touch point count, and turn newsletter clicks into long-term customers. Whether you’re building your first brand or scaling an existing one, this episode breaks down their 360 approach to customer acquisition—complete with content campaigns, influencer strategy, and a pre-launch discovery phase that turns marketing guesswork into real growth.

🔵 Key Takeaways

-Paradigm’s 360 strategy includes paid media, affiliates, email, content, and social—all integrated for max impact.

-A successful CBD marketing strategy today requires 10–25+ customer touch points—double that of most industries.

-Email marketing is still queen: up to 60% of CBD brand revenue can come from your list.

-The first 30 days are for testing: a discovery phase helps align your actual audience with your ideal one.

-One-stop shops work: From ads to newsletters to landing pages, Paradigm handles it all so founders can focus on product.

Learn more about this episode, including guests and resources on substack:https://aprilpride.substack.com/p/360-cbd-marketing-strategy

Hosted by April Pride

Sign up for April’s newsletter on Substack at https://aprilpride.substack.com/ or at getsetset.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow on IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@getsetset⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠youtube.com/@getsetset⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@getsetset

Get full access to SetSet with April Pride at aprilpride.substack.com/subscribe