July 24th marks the anniversary of Apollo 11 astronauts returning safely to earth after successfully landing and walking on the moon.  In today's quick-hit bonus episode of Aim Higher, Skip discusses how President John F. Kennedy's famous "moonshot" speech that lead to that historical moment uses attributes of classic goal setting by a leader.

“I believe that this Nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth.”

It was specific, measurable, attainable, relevant, and time-based.  Skip explains why the seven most important  words that President Kennedy uses in his famed speech are often overlooked.