Do you have to focus on just one audience in order to sell digital products? In this bonus episode, Colie James interviews Elizabeth McCravy about how she’s been able to successfully grow her product suite to serve very separate audiences. Elizabeth shares how she’s built each of her offers, approached the beta tests and launches, and how she’s cultivated an engaged audience who is ready to invest with her.

This episode originally aired on episode 136 of Business-First Creatives.

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. 

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Mentioned in Today's Episode:

Episode 241 Breakthrough Brand Podcast

Episode 7: Webinars, Low-Ticket Offers, and What I Learned About Sales

James Clear’s Episode on Tim Ferris’ Podcast

Episode 46: The Cost of Disorganization with Ashley Schuler

Elizabeth Instagram

Colie Instagram

Time-stamps:

Get to know Elizabeth (5:03)

Marketing your business & products (7:18)

Elizabeth’s first freelance clients (12:07)

Choosing Showit (14:15)

Moving to template based offerings (16:19)

Elizabeth’s transparent numbers (19:13)

Building Booked Out Designer (29:53)

Beta launching & pricing (32:13)

Building her action-taking audience (34:57)

Preparing her audience for Podcast Success Blueprint (41:28)

Long-form content as a library of work (50:03)

Using your personal brand to sell (59:31)

Review the Transcript: https://otter.ai/u/SHmsfuIpKyVm_orawBbcpfpCfK0?utm_source=copy_url

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