MARKETING CHIEF PODCAST

Bonus content with Barb Scherer, Badcock Furniture. Hosted by Rob Collins. Episode 107B

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BONUS content as we continue our conversation with Barb Scherer, Vice President, Marketing at Badcock Home Furniture & more.

In this episode:

  • Barb talks about the impact of helping customers establish credit
  • Barb addresses balancing advertising content between brand and retail messaging
  • One of Barb’s more memorable campaigns was a project with the Orlando Sentinel
  • Rob recalls a surprising event from a National Advertising Federation conference

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    Episode 107B. Hosted by Rob Collins.

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    MARKETING CHIEF PODCASTBy Rob Collins
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