MARKETING CHIEF PODCAST

Bonus Content with Brian Tipping, The Jakes Group. Hosted by Rob Collins. Episode 105B

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In this bonus segment, we continue our conversation with Brand Strategist, Brian Tipping, partner in The Jakes Group. In this episode:

  • We discover Brian's inspiration for choosing a career in advertising.
    • Brian talks about the discipline behind generating impactful advertising creative.
      • When asked if companies should take a position on social issues, Brian outlines guardrails for brands to contemplate.
        • Brian reflects on his work with The Smithsonian Institution.

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          Marketing Chief Podcast hosted by Rob Collins. Episode 105B.

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          MARKETING CHIEF PODCASTBy Rob Collins
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