“Do I need a full-time person on marketing in my company?”  Yes.  “OK, then I’ll have someone to handle PR & Marketing.” No. PR & Marketing are different subjects.  They have tools in common, but woodwork and ironwork both use hammers and I wouldn’t let a cabinetmaker shoe my horse.  “So do I need a full-time person on PR?”  Probably.   Listen to this bonus episode and decide for yourself.