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Over the past year, Google has found new competition in terms from ChatGPT and other AI platforms. But, that's not all. Marketers are finding that Instagram and many of today's most popular social media platforms are also operating as search engines. In today's bonus episode, we skip over agile marketing to discuss tactics and how your organization can take advantage of Instagram as a search engine through optimization.

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Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.