Sneakers and Strategies

Send a text

Agile marketing is powerful — but only if you don’t overcomplicate it. In this season finale, Nick recaps the nine Agile Marketing principles covered so far and shows why simplicity is the real secret weapon: fewer priorities, clearer alignment, stronger fundamentals, and faster execution. If your “agile” process feels heavier than the old way, this episode is your reset — and your challenge to cut the noise and focus on what actually moves the customer.

Support the show

Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

Send a text

It's easy to think if you're running agile you know marketing. But the truth is - agile marketing isn't marketing without fundamentals. In this episode we go to back to basics as a reminder that goals, value propositions, and target markets still matter.

Support the show

Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

Send a text

In this episode, Nick covers probably one of the most important principles: understanding how to operate at a sustainable pace to generate long-term marketing success. Agencies and marketing teams alike struggle from burnout because in marketing - the iron burns really hot. Learn the red flags of marketing burnout and how to protect your team - and culture - at all costs.

Support the show

Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

Send a text

In this episode Nick goes hard in the paint discussing the importance of motivation and trust with your marketing team. Agile marketing is really about people and giving them the freedom and structure to be successful. Nick provides a number of tips and tricks to ensure that you're giving your team the autonomy they need to succeed.

Support the show

Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

Send a text

In this latest (and late) episode of Sneakers and Strategies, Nick catches listeners up on life and explains why agile works best when you have the right teams (and people) in the room.

Also, listeners are invited to Forum Communications' first ever webinar hosted by Nick Kastner on how recent changes to Google search results are impacting businesses in regards to website traffic, analytics, and how brands can operate in this new environment. The webinar will be held on Tuesday, September 30 at 11:30 am EST.

You can register for the webinar by clicking here.

Support the show

Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

Send a text

What does it look like to have the safety of failure on your marketing team? Many organizations struggle with the idea of failure not realizing this is how they learn. This week's episode is all about learning how to grow from failure, actual encourage risk, and being smart along the way.

Support the show

Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

Send a text

Careful building big-bang campaigns with long planning times. In agile marketing, the goal is to ensure that we are delivering value quickly and to do that - we have to plan accordingly. This week covers the 4th principle provides some ideas on how to ensure your plan isn't over-cooked from the get-go.

Support the show

Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

Send a text

No marketing plan is perfect, but learning to learn and adjust frequently is one of primary jobs of a marketer. After a week of adjusting to change - this week Nick discusses this very topic and the importance of focusing on the customer and not your plan.

Support the show

Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

Send a text

Sometimes our marketing teams become echo chambers for our leadership. They start to sound like our CEOs or marketing directors and struggle to create anything new. Agile marketing works to prevent that by encouraging diversity of opinion and point of view.

This week's episode dives into that topic with 5 points that you can use today to ensure that your team creates value in everything they do.

Support the show

Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

Send a text

Continuing on in season 3 on agile marketing, Nick talks about the importance of transparency in marketing across the organization including your relationship with leadership and your marketing agency.

Support the show

Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.