Sneakers and Strategies

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In this episode, Nick goes off the rails (and script) a bit discussing the latest Google update, his frustration with the update, its impact on small businesses and on a lighter note - his latest favorite upcoming release from Nike.

Note: Small businesses who DO NOT list all products in certain industries on site, reviews on site, or build custom products are most negatively affected by this latest algorithm update. It does not impact all small businesses - just those that primarily sell custom products or do not list products in an eCommerce-type style with reviews.

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Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

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This week we have our first guest since Episode 1 - Erin Williamson, senior account manager at Forum Communications. During the Super Bowl, Erin and I traded a ton of texts about the game and the ads. In this episode, we discuss the ads during Super Bowl LVII and whether the spend is really worth the effort.

Support the show

Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

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Nick talks about ChatGPT, its rise and how it will impact marketing both now and in the future.

Support the show

Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

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On this week's episode, we discuss marketing and its relationship with sales and development and the upcoming release of the Nike Jordan 1 Chicago Lost and Found.

Support the show

Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

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How do you develop a marketing strategy? Where do you start? Also, how do you manage relationships with your team and even influencers in the era of cancel culture? All of that - plus a conversation about Nike dropping Kyrie in this episode.

Support the show

Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

Send a text

Following a 3-month course I taught for a regional community foundation, I'm kicking off a 3-part series discussing marketing and strategy starting with brand archetyping. He also briefly discusses the Air Max 1/97 Wotherspoon.

Support the show

Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

Send a text

In this episode, Nick discusses Google Analytics 4 - Google's latest iteration of the web's most popular analytics platform.

Support the show

Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

Send a text

Join us on this first ever episode of Sneakers and Strategies - hosted by Nick Kastner, long-time marketer and director of brand and digital strategy at Forum Communications.

In this episode, Nick is joined by AJ Parker, founder and owner of AJ Parker Media. Nick and AJ discuss creating video content, the importance of authenticity, and some of the latest considerations in developing video content across platforms as well as AJ's latest pair of sneakers - Nike Polaroid Dunk Lows.

Support the show

Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.