In this episode, Mike Boston—footwear designer behind the new OMM range—takes us inside the journey from concept to creation of a fresh line of fell and trail running shoes. He shares what it’s like building a product category from the ground up with a brand new to footwear, the challenges of designing for harsh terrain, and the key decisions that shaped the range.

Mike also offers his perspective on where running shoe design is heading—what’s next in performance, materials, and innovation—and how brands can better serve runners who demand more from their kit in the mountains.

A deep dive into design, function, and the future of running shoes.

Thank you for listening. Find us on Facebook and Instagram or join us in our WhatsApp community — where the fell chat continues.

Archive Audio- Coal Fire Slippers | Blue Peter (1971)

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