This week we've delivered a special bonus episode with a slightly different focus than normal.

Inspired by Justin Jackson's article on 'the myth of the niche market', your host Louis Nicholls has a conversation about the pros and cons of targeting a niche market, with accomplished bootstrapped founder and investor Tyler Tringas. 

Tyler previously founded and bootstrapped Storemapper.co to $50k+ MRR, before starting Earnest Capital - a fund dedicated to investing in bootstrapped startups with a win-win, founder-friendly focus and great founder-alignment.

You can find Tyler on Twitter at @tylertringas and Justin Jackson's article that inspired the episode is over at https://justinjackson.ca/niche

We'll be back to regular, sales-based interviews from next Tuesday!