Full guide and youtube video on the sentisum website

Hello SentiSum followers, readers and newcomers!

We teamed up with an industry expert to create a video guide for customer journey mapping.

That expert is Ed Deason, the current UK Head of Customer Service at British high street chain, Pret A Manger (find him on LinkedIn here).

He's got a ton of experience behind him running customer experience and service teams.

And, customer journey mapping was actually one of the first things he did in his career.

Together, we wanted to make a truly actionable guide that would help both customer journey mapping newbies AND senior CX professionals navigate the process.

I suggest watching the full video lesson first, and then referring back to this shorter 'summary' blog post for a refresher.

If you have any questions, feel free to reach out to us on LinkedIn.

(Follow us on LinkedIn for regular actionable content like this)