Oren Klaff, a bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer, guide them to discover it on their own and they will get excited about it. They'll buy-in and feel good about the chance to work with you. In Flip the Script, Klaff breaks down this insight into a series of actionable steps.  More on this in this Sales Influence Podcast with Victor Antonio.