If the current state of the world has you feeling more uncertain than ever in your online business but hyper aware it’s time to put your focus where it counts, then it’s time to create the foundation to sell your services, programs or products with live video.

Yep, LIVE VIDEO. 

I'm passionate about this powerful platform because the numbers don’t lie. Live video generated $60 billion in sales last year and is projected to hit $184 billion by 2027! Embracing live video is no longer a nice-to-have skill because it's here to stay, my friend. 

So no time the the present to try it on just like today's pod guest Raya Schwartz did. I've shared a little about her story in past emails but today she shares the story in her own words. Raya opened her brick-and-mortar business Flirt Wax Bar in Tampa at the age of 23. When the lockdown hit, Raya was forced to close her doors for eight weeks and knew in that moment she would never be solely reliant on brick-and-mortar revenue ever again. 

That’s when she decided to create and offer her first signature beauty biz blueprint online course. She was super shy but after studying many others online, knew that she had to master live video ​for great success. Her very first course hit $106K in just a matter of days! She credits much of her launch success to going LIVE online and tells the ah-mazing story on the pod.

If you’ve always thought of yourself as shy, or someone who could never put yourself out there, consider this: live video is about connecting authentically with your ideal client, one person at a time. With a little bit of bravery and practice, you'll learn very quickly that it's so not about a performance. It's about genuine connection that increases that almighty know, like and trust factor which btw, makes the whole experience as empowering as it is effective. 

You will absolutely love this conversation.

Here’s to the brave and owning yourself in the virtual arena

In This Episode You Will Learn: 

• How complexity can overrun motivation (6:25)
• The difference it makes when you follow your own rules 75:48)
• Why live video is already the next big thing (10:01)
• Targeting your audience in the right places (13:08)
• Why nobody wants perfection (15:27)
• A clever way to seek out your audience (16:13)
• Affiliates are your secret weapon (19:51)
• How live video builds trust (24:46)

People Mentioned in this Episode:

Amy Porterfield

Jack Canfield

Shannon Dickerson

Connect with Raya Schwartz:

Bosses in Beauty

Instagram

Resources: 

My FREE Masterclass: How to Master Zoom and Live Video Sales Like a Pro Free Masterclass

Boss Babe

Digital Course Academy - Amy Porterfield

Bloomberg: Livestreams Are the Future of Shopping in America

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