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The EKG Game Performance Database tracks quantitative data such as coin in, theo win and GGR. What those numbers cannot tell us is exactly why a game works. Andy Jones has spent 25 years asking players that question directly, in focus groups and in player intercepts on the casino floor. This episode is a discussion of Andy's research on how to improve games, based on observed play, player feedback and what separates the games that work from the ones that do not.
G2E 2026 is in the books, and EKG's annual operator roundtable is back to discuss the highlights. Brendan Moore is joined by Jordan Whitten of MGM Resorts International, Chris Colwell of Boyd Gaming, and Wayne Nelson of Gila River Resorts & Casinos, gathering Las Vegas Strip & locals, regional and tribal perspectives on one panel. They get into core product showcased, premium game trends, which suppliers are impressing year-over-year, and mechanics likely to translate to performance. Plus some discussion on ETGs, Systems, and Cashless.
With G2E at the Venetian Expo, the Venetian and Palazzo casino floors are the first thing attendees walk through, and Rick Luthy's team touches roughly 600 of their 2,300 slots to get them ready. The VP of Slot Operations joins Bonus Round two weeks out from the show to talk about his perspective on what makes operating on the Strip different from a locals or tribal floor, and how his strategy as a buyer has changed over the years. Also in Rick's view, which 2025 releases actually delivered, and what he's watching from the mid-size and smaller suppliers.
Games Global has climbed to a consistent top-five spot by GGR share in EKG's US Online Game Performance Database (OGPD) tracking, with 1,300+ exclusive games across 40+ studios. Joanne Pierce, US Chief Commercial Officer, and Kimber Fargher, Games Strategy Manager, join Brendan Moore and Malyssa Hinds to trace the path since the Super Group DGC acquisition, from building a US team from scratch to earning operator trust partner by partner and state by state. They discuss the ecosystem of independent studios, when to gamble on a new feature versus give a proven brand a sequel, what's working right now in mechanics like Cash Collect, and where branded IP still earns its place. Plus discussing the industry's content volume and helping players find the right game. This episode is Bonus Round's first topic on real-money online gaming.
In this episode of Bonus Round, Brendan Moore and Jennifer Bell, President of Egads, explore the art and science of casino merchandising and experiential design. They cover everything from retail-inspired floor psychology to triggerable signage that turns a single jackpot into a floor-wide event. This is a rare look at how hardware and atmosphere shape the way players experience a casino.
In this episode of Bonus Round, Brendan Moore and Jared Book are joined by Ari Mizrachi of Tangam Systems for a status update on True Persistence games. The discussion explores the spectrum of True Persistence styles from short-cycle to long-cycle and digs into what GPD data reveals about performance and design trends. The conversation also covers impacts that fall outside standard floor KPIs, including what True Persistence means for the retail player experience and what operators can actually do about it.
In this episode of Bonus Round, Brendan Moore and Jared Book speak with Dan Marks, SVP of Gaming at Aristocrat and founder of Gimme Games, following Aristocrat's big night at the 8th Annual EKG Slot Awards. Dan shares the story behind how successful slot games are created, from early hits like Sky Rider to recent award-winning titles like Spooky Link. The conversation explores how modern game development blends creativity, math models, and data-driven testing to identify themes that resonate with players. For operators, suppliers, aspiring game designers, and anyone curious about what happens behind the scenes of the slot machine business, this episode offers a rare inside look at how award-winning games come to life.
In this episode, the EKG Game Performance Database team reviews nominees for the 8th Annual EKG Slot Awards' Most Innovative Land-Based Slot Game category. We also break down our latest Data Insights report on key attributes and mechanics shaping 2025's new Core Video releases. This episode gets technical, diving into the nuts and bolts of the innovations pushing the industry forward.
This episode features a discussion with EKG's Game Performance Database (GPD) analyst team.
From game and cabinet innovation to core vs. premium products and supplier highlights, the team shares what caught their eye.
The discussion includes -
This episode features a discussion with EKG's Game Performance Database (GPD) analyst team.
From game and cabinet innovation to core vs. premium products and supplier highlights, the team shares what caught their eye.
The discussion includes -
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