Early on, we learn a story of who we are supposed to be, how we are supposed to do life. These stories become our reality. "I have to be strong." "I have to put others needs before my own." "I have to do what is right and responsible." Understanding we are living a story is one thing, softening it's hold is quite another.
Resources
Ellen Langer on Mindfulness
Self Awareness is Hard
Timothy Wilson talking about the adaptive unconscious