Michael Pietrobon

Book Designer

My main mission is simple: I want to make good book design accessible to everyone publishing a book. I believe that good book design is essential for a book's success. Cover design is only the start, and I've noticed that many authors tend to direct most of their efforts toward book design and neglect interior typesetting and functional ebook design entirely. Here's how I look at it: a good cover design attract potential readers who may not have heard of you or your work, but good typesetting and ebook design turn your customers into avid readers and loyal fans. Now, it goes without saying (but I'll say it anyways!) that the most important component to a book's success is the writing. The point I'm trying to make is that good typesetting and ebook design are mindful of a reader's needs and encourage the reader to keep reading. Adequate whitespace, clean typefaces, interactivity, and more, all contribute to a reader's positive encounter with your work. "The medium is the message," as Marshall McLuhan said.

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