The Accidental Marketer Podcast

Book Chap. 6 - Measuring Your Uniqueness


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Most business people think that you can't quantify the value delivered by a company. We beg to differ! In this episode, Tom, Sean and Mary describe the fabulous Ability to Win framework, which has been helping companies measure, analyze and improve their level of differentiation for over 30 years.
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The Accidental Marketer PodcastBy Impact Planning Group

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