Positioning is where strategy turns into story. In this episode, the team explains how AI helps sharpen your message, pressure-test its uniqueness, and connect it to execution across teams and channels. Want better stories? Start here.

The team shares how AI accelerates the development of differentiation strategies by generating ideas, offering analogies, and simulating impact on market share. It’s not just about brainstorming better—it’s about building and testing better strategies, faster.

In this episode, the team explores the “fog of AI war”—the disorienting rush toward new technologies without clear strategic purpose. Drawing on lessons from the early days of the internet and CRM systems, they reveal how companies often repeat the same missteps: chasing hype instead of focusing on customer needs.

SWOT is out. Seeing yourself through the customer’s eyes is in. This episode breaks down how AI supercharges the Ability to Win framework, helping you prioritize more effectively, invest smarter, and compete with clarity.

AI takes the Attractiveness Criteria tool to the next level—removing bias, speeding analysis, and helping teams make smarter decisions. This episode explores how AI can uncover overlooked opportunities, align cross-functional teams, and bring strategic clarity to the table.

In this episode, the team explores how AI is transforming segmentation from a strategic theory into a practical, scalable reality. Learn how AI makes the hard parts of segmentation—like identifying, bucketing, and acting on customer needs—faster, smarter, and finally actionable.

In this episode, the team breaks down how to prepare for strategic uncertainty using AI, proven planning tools, and a wide lens on possible futures. Learn how scenario planning helps you move from reacting to leading when disruption hits.

This episode explores how B2B companies can raise prices due to tariffs—without losing customer trust. The team shares a clear approach using segmentation, transparency, and strategic messaging to manage one of the toughest pricing challenges businesses face.

In this episode, the team discusses how AI strengthens one of the most powerful strategy tools: the Benefits Ladder. Learn how it helps uncover meaningful customer needs, anticipate future shifts, and align your strategy with what truly drives B2B buying behavior.

In this episode, the team discusses how AI-powered stakeholder mapping helps businesses track decision-making shifts, uncover hidden influencers, and engage the right stakeholders with precision. AI turns static stakeholder maps into dynamic, real-time strategy tools that give companies a competitive edge.