In this episode, the team explores how AI is reshaping the execution phase of strategy, making execution faster, more precise, and more scalable. They discuss how AI helps automate workflows, optimize sales plans, and align execution with strategy—all while ensuring that marketers stay focused on higher-level decision-making instead of getting buried in execution details.

In this episode, the team discusses how AI can uncover game-changing strategic analogies from outside your industry—but only if it’s first trained on your specific market landscape. They explore why AI isn’t a replacement for strategic thinking, but rather a tool that helps companies see opportunities they might otherwise miss.

In this episode, Mary, Sean, and Tom discuss how AI is transforming the analysis phase of strategic planning. The team emphasizes the importance of using AI as a tool to enhance decision-making—not replace it—while sharing real-world examples of how AI has helped clients uncover surprising insights and prioritize strategies effectively.

In this episode, Mary, Tom, and Sean dive into the transformative impact of AI on wargaming, a critical tool for strategic planning. The team explores how AI enhances preparation, realism, and scenario-building to help companies anticipate customer decisions and competitor reactions with unprecedented accuracy.

The team reflects on the lessons learned from industry giants like Intel, GE, and Apple. Mary expresses her personal connection and frustration, noting the company’s past focus on trend anticipation and end-user insights. The conversation explores how giants lose their edge, the importance of disciplined leadership, and the potential for revival.

The close of the year is the perfect time to reflect on the major trends and events that have shaped 2024—and what they mean for marketers in the coming year.In this podcast, the team explores some of the year’s standout stories

Coca-Cola used AI to create 110 personalized versions of its iconic holiday ad in just three days. The discussion highlights how AI can revolutionize marketing efforts, but it also stresses the importance of maintaining authenticity and focusing on customer-centric strategies. Whether you're in B2C or B2B, this episode is packed with actionable insights.

Nike’s recent challenges underscore a truth all brands face: staying relevant in a competitive market isn’t easy. As B2B marketers, there’s a lot we can learn from the steps—and missteps—of a company like Nike, particularly when it comes to maintaining distribution partnerships, staying tuned to customer needs, and embracing strategic agility. Tom, Mary and Sean discuss these lessons learned in this podcast.

In this episode, Mary, Tom, and Sean discuss the inefficiencies of traditional finance-driven planning cycles and explore a more flexible, customer-centric approach to strategic planning. They emphasize how trends and customer needs should drive strategy rather than rigid annual reviews.

In this episode, Mary, Tom, and Sean discuss the growing role of AI in strategic marketing and how it is transforming the way companies approach the planning process. As businesses face the challenge of lengthy planning cycles, AI offers a way to streamline market analysis and speed up strategy creation, allowing teams to focus more on creativity and game-changing decisions.