Businesses that have more defined targets have broader appeal!  Mary, Sean and Tom discuss how this ironic truth -- and little known secret to business -- plays out in consumer and B2B markets.

Businesses that have more defined targets have broader appeal! Mary, Sean and Tom discuss how this ironic truth -- and little known secret to business -- plays out in consumer and B2B markets.

Book Chap. 7 - The Magnetic Effect of Focus

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast!  Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley.  Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition.  Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

Business

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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Book Chap. 7 - The Magnetic Effect of Focus

Book Chap. 7 - The Magnetic Effect of Focus