Book Marketing Mania for Christian authors: podcasting tips to grow your platform and market your book

In this episode, we continue the Struggle Bus series and meet your reader sitting closest to the exit sign. You've been serving her for a while, she's heard about your book, but something's holding her back from buying. Press play to hear what she needs most from you right now.

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In this episode, we continue the Struggle Bus series and meet your reader sitting in the very back. She's not searching for your book or any help (yet). But she needs to hear from you anyway. Tune in to hear three reasons why, and how to meet her where she is so you can invite her to join your email list, or follow your own podcast.

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Remember back before writing your book when you realized something has to change, but you didn't know where to start? In this episode, we continue the Struggle Bus series and meet your reader sitting in that same seat as you were. But she needs to feel understood before she hears a word about your book. Tune in to hear three examples of what that sounds like when you meet her right where she is, as a podcast host or guest.

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Get Unstuck session

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Do you ever feel like you're doing all the marketing things, and still none of it connects? Your reader may be feeling that same way, riding the struggle bus and looking for what to try next.

We're kicking off our Struggle Bus series where we'll take the ride one stop at a time, beginning with the reader you had in mind when you wrote your book. I’m sharing two simple questions to help you see her struggle more clearly, plus a quick way to find out what she's actually finding when she goes looking for help.

Let's connect:

Join Email community

Get Unstuck session

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Before readers will take that action to join your email list or buy your book, she has to feel like she’s listening to someone who can relate to the struggle she’s going through.

And who knows better than you? You've been there, done that, and wrote a book to help her!

You know who your new-to-you target readers and subscribers are in this season, and why you want them on your list. But what freebie is the natural next step after she hears you on a podcast?

AI Prompt for freebie ideas

Listeners to Subscribers Podcast Audit

Top 4 Things Agents Look For in Your Book Proposal

Over the last few episodes, we’ve talked about how podcasting, as a guest or as a host, helps you get your freebie or your newsletter in front of new-to-you women. But before we go any further into freebie specifics, let’s slow down and think about your why and your who. That's important first because those answers shape which freebie is actually the right one.

Listeners to Subscribers Podcast Audit

LET'S CONNECT:

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Ever disappointed after guesting on someone else's show but not seeing growth in email subscribers? Wonder what happens to those listeners after they hear you as a guest, once the interview ends and she goes about her day?

Today I want to show you how to give her somewhere to go next so she stays connected with you. Yep, your own podcast. Even a short stack standalone podcast with just six episodes can help you grow your email list and market your Christian book!

Author Short Stack Toolkit

Listeners to Subscribers Podcast Audit

LET'S CONNECT:

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We’ve all been taught that growing an email list is one thing to do, when it's actually two (or really more). It doesn't matter HOW you're growing your email list if we don't talk about what I keep hearing from you first.

Listeners to Subscribers Podcast Audit

LET'S CONNECT:

Email

Instagram

Linkedin

Is your 90-day goal from last episode to grow your email list as a podcast guest? Let's talk about how that works best as you reach new-to-you readers.

Listeners to Subscribers Podcast Audit

LET'S CONNECT:

Email

Instagram

Linkedin