Hello, Protagonists!

Welcome to another episode of the Creative, Inspired, ALIVE podcast—where we go behind the scenes with the storytellers shaping our culture.

Our next guests are three amazing book publicists from Lavender PR–Carla Bruce, Brittani Hilles, and Amelia Possanza. This team has over three decades of combined experience at publishers like HarperCollins, Little, Brown, Riverhead Press, Flatiron Books, St. Martin’s Press, Algonquin Books, and more. They craft high-impact campaigns for diverse genres, from literary fiction and memoirs to propulsive thrillers. And, as published authors and established freelance writers themselves, the team offers an insider’s perspective on the publishing landscape.

Today, we talk about:

* what book publicists do for authors,

* how to find and hire a book publicist,

* differences between publicity in indie and traditional publishing,

* how book publicists decide who in media to pitch,

* the role of social media influencers in book publicity,

* and so much more!

xo, Joanna & Evelyn

🎥 Watch the Conversation

You can watch the full video on:→ Our Website | Youtube | Substack app

Captions and full transcripts are always available on the website version (just click the “CC” button or the transcript tab below the video).

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📝 Want to Ask a Future Guest a Question?

We invite the community to submit questions via our community chat—available in your browser or in the Substack app. We love including your curiosities in the conversation!

Connect with Lavender PR:

Check out their latest publicity campaigns on their website, Lavender Public Relations. You can find Brittani, Carla, and Amelia on Instagram, too!

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