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EPISODE 69: BOOK RICHARDSON | FROM SCANDAL TO PURPOSE

Some people walked so others could crawl. Some crawled so others could run.

But our guest today—Book Richardson—is someone who crawled… so others could fly.

If you’re new to the basketball world, here’s the reality: Book paid the price for what was once called “pay-for-play”—accepting money in exchange for influence over student-athletes at Arizona. Today, that same conversation lives under a different name: NIL.

This is a story of resilience. Of growth. Of a man who turned his hardest moment into purpose—pouring into kids, into the community, and into the next generation of athletes.

We talk about:

• Lessons learned through adversity
• The pressure of coaching at a top program
• The truth about NIL culture
• Fixing grassroots basketball & AAU
• His vision leading at St. James EYBL Scholastic
• The differences between New York & the DMV

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