Marketing Talks

Book "TEN" Meaning of Work and Priority


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This analysis explores the novel "Ten" by Nire Shuhei, highlighting its central theme of reversing the traditional meaning of work.

It details how the protagonist, Ten, a high-school dropout from post-war Yokohama, rises through the ranks of a hotel chain not through personal ambition, but through selfless dedication and a strong sense of gratitude.

It emphasizes Ten's philosophy of prioritizing the success and well-being of others—customers, colleagues, and society—before his own self-fulfillment, which comes as a byproduct of his altruistic efforts. Key concepts such as overcoming jealousy in organizations, building trust through sincerity, and the true meaning of "working for others" are discussed, illustrating how this perspective challenges conventional notions of career advancement and personal achievement.

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Marketing TalksBy Catherine and Tom