Booked Banked & OnStage

Send us Fan Mail

Episode 3: You’ll NEVER Get Booked If You Keep Doing THIS as a Speaker

Most speakers misunderstand what event planners truly value when booking talent, focusing on credentials instead of problem-solving capabilities, audience engagement, and professionalism. This episode reveals exactly how to position yourself as the perfect choice for any event by understanding the real decision factors planners use.

• Event planners look for speakers who solve specific problems for their audience, not just good presenters
• Successful pitches focus on clear learning takeaways and how you'll help their particular audience
• Top three booking factors: credibility/experience, professionalism/responsiveness, and audience engagement/customization
• Red flags that get speakers rejected immediately: vague value propositions, unprofessional materials, difficult reputation
• Small gestures like thanking event teams and being easy to work with significantly impact rebooking potential
• Effective speakers tailor their content to each event's industry, theme, and challenges

Make sure to subscribe so you never miss an episode, and share this with a speaker friend who needs to hear it. Next week we'll cover how to price yourself as a speaker without undercharging or overpricing.

Support the show

Connect with me on Social Media:

• LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
• Facebook: https://www.facebook.com/groups/blackwomenpodcasters
• Website: https://www.thenorthcuttspeakingagency.com
• Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!

Send us Fan Mail

Summary

In this episode of 'Booked, Banked and On Stage', Deborah Northcutt reveals the essential insights for speakers looking to get booked by event planners. She discusses the common misconceptions speakers have about what event planners want, emphasizing the importance of understanding their needs and objectives. The episode outlines key factors that influence booking decisions, red flags that can lead to rejection, and the significance of professionalism and audience engagement. Deborah provides actionable tips for speakers to enhance their credibility and make a lasting impression, ultimately guiding them towards a successful speaking career.

Support the show

Connect with me on Social Media:

• LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
• Facebook: https://www.facebook.com/groups/blackwomenpodcasters
• Website: https://www.thenorthcuttspeakingagency.com
• Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!

Send us Fan Mail

If you’re tired of speaking for free and want to learn **how to land paid gigs, negotiate higher fees, and build a thriving speaking business**, this is the podcast for you! 

Support the show

Connect with me on Social Media:

• LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
• Facebook: https://www.facebook.com/groups/blackwomenpodcasters
• Website: https://www.thenorthcuttspeakingagency.com
• Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!