Ever feel like you’re doing all the things—posting nonstop, following the trends, trying to sound professional—but still not getting the clients you actually want?

You might not have a marketing problem.

You might have an identity problem.

In this episode, I’ll help you finally answer the question:

“Who am I as a stylist—and how do I build a business that actually reflects that?”

You’ll learn:

✅ Why most stylists are out of alignment (and how to fix it)

✅ How to map out your values, vision, and voice

✅ The real reason your personal brand isn’t working yet

✅ What happens when your business and your identity finally match

This isn’t just about finding your niche—it’s about stepping into your power.

Because your best marketing tool isn’t another trending sound…

It’s you.

If you’re ready to attract aligned clients, post content that doesn’t feel forced, and stop second-guessing everything—this episode is your roadmap.

🎧 Listen now and take the first step toward becoming aligned, booked, and unbothered.

Ever had a client say “I want something low-maintenance” while showing you platinum blondes, fire-engine reds, or balayage that needs constant upkeep? You’re not alone. In this episode, we break down why clients send mixed messages, the toll it takes on stylists, and a simple consultation blueprint to turn contradictions into clear agreements. Stop playing defense—start leading with confidence.

Fake smiles drain energy—and your team can feel it. In this episode, we unpack why high-performing salon teams thrive on realness, not perfection. Learn how authenticity drives trust, innovation, and retention, and discover how to build a culture where your team feels safe, seen, and ready to rise. Featuring research from Harvard Business Review, PLOS ONE, and Stanford.

Most stylists avoid phone calls, but research shows they’re the secret weapon of high‑performing teams. In this episode, discover why a simple call can cut through miscommunication, boost client trust, and even grow your rebooking rate — whether you’re a solo stylist or leading a salon team.

Tired of posting, discounting, and hoping for bookings? Discover the 3-part framework to stop guessing and start growing your salon in 90 days.

In this episode of Booked Beyond the Buzz, we unpack how packaging influences client perception, pricing power, and brand trust—far beyond the retail shelf. Discover how stylists can use intentional design, language, and service presentation to build emotional connection, stand out in a saturated market, and elevate their experience without raising prices. Based on industry data and backed by consumer psychology, this is a must-listen for stylists ready to grow with purpose.

What do dog poop, streaming TV, and salon success have in common? Everything—if you’re paying attention. In this episode of Booked Beyond the Buzz, we break down powerhouse media executive Bonnie Hammer’s leadership lessons and apply them directly to the salon world. From humble beginnings to high-level decision-making, you’ll learn how to build a resilient career, make confident choices, stay relevant in a changing industry, and create a team culture that people don’t want to leave.

Perfect for stylists, salon suite renters, and beauty pros ready to lead with clarity, courage, and culture.

What if your idea of success is actually setting you up for burnout? In this episode of Booked Beyond the Buzz, we unpack the psychology of better decision-making—why chasing status and metrics can backfire, how ego hijacks ambition, and what stylists can learn from the rise and fall of leaders like Carlos Ghosn. You’ll discover the power of Purpose, Process, and Permanence—and how to protect your aligned growth with boundaries that serve both your business and your wellbeing.

Perfect for stylists, salon owners, and educators ready to define success on their own terms.

This final Booked Beyond the Buzz masterclass breaks down the sixth and most emotional principle from Jonah Berger’s Contagious: Stories. Discover how to craft a brand narrative that resonates, turn client testimonials into trust-building content, and use behind-the-scenes moments to humanize your salon. It’s not just content—it’s connection.

🎧 Dive deeper by grabbing the audiobook: Contagious: Why Things Catch On by Dr. Jonah Berger. https://www.audible.com/pd/B00B91PMPM?source_code=ASSORAP0511160006&share_location=pdp

When profits dip and pressure rises, leadership gets real. In this episode of Booked Beyond the Buzz, we’re unpacking what it takes to communicate with your team when business isn’t booming. You’ll learn how to steady yourself before speaking, deliver hard truths without panic, highlight progress in the mess, and model true resilience without the buzzwords. Whether you lead a salon team, a suite, or a solo operation, this episode gives you the tools to stay clear, calm, and connected through tough seasons.

Listen now to learn:

• What to say when you don’t have all the answers

• How to spotlight small wins that sustain morale

• How to build trust through empathy, logic, and presence

• How to lead with transparency without creating fear

🎧 Follow, share, and tag a fellow leader who needs this conversation today.