Today we talk with expert brand strategist, Allison Carpio, about all things building a business brand and public speaking. We’re diving into how to build a brand that feels deeply you—from your voice and values to the stories and energy that make your business stand out. You’ll learn why most creative brands start to sound the same, how to uncover messaging that actually converts, and what it looks like when your brand finally feels aligned. We also explore why public speaking is one of the fastest ways to grow your authority (even if you’re not “ready”), plus simple ways to build confidence and craft your signature talk. If you’ve been wanting to show up more boldly—online, on podcasts, or in real rooms—this conversation will leave you inspired, grounded, and crystal-clear on what you bring to the table.

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Apply for my photographer coaching program

Connect with Rachel C:

• Follow on Instagram @rachelcphotos_
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• Check out my website
• Join my email list

Connect with Allison:

https://allisoncarpio.com/

instagram: @allisoncarpio

As always:

• Snag my "Inquiry Email Template" 
• Apply for my photographer coaching program

In this episode, I’m sharing the real reasons your inquiry calls aren’t turning into booked clients — and it’s probably not what you think. You’ll learn how three simple shifts can immediately improve your connection and conversions. Get ready to run calls that feel natural, personal, and actually lead to a “yes- I want to work with you!”

Make sure to hit follow/subscribe so you never miss an episode!

Apply for my photographer coaching program

Connect with Rachel C:

• Follow on Instagram @rachelcphotos_
• Follow on Pinterest
• Check out my website
• Join my email list

As always:

• Snag my "Inquiry Email Template" 
• Apply for my photographer coaching program

In this episode, I’m diving into how to get those raving-fan client reviews that not only make your heart burst, but also help you book more dream clients. I’m sharing exactly when to ask for a review, who to ask, and how to make the process simple, natural, and aligned with your brand.

You’ll hear my go-to email prompts, tips for encouraging emotion-filled feedback, and ways to turn kind words into powerful social proof for your business. If you’ve ever felt awkward asking for testimonials or ended up with short, generic ones, this episode will give you the exact steps to start getting reviews that truly reflect your client experience and your magic.

Make sure to hit follow/subscribe so you never miss an episode!

Connect with Rachel C:

• Follow on Instagram @rachelcphotos_
• Follow on Pinterest
• Check out my website
• Join my email list

As always:

• Snag my "Inquiry Email Template" 
• Apply for my photographer coaching program

In this episode, I’m sharing exactly how I pulled off a two-week trip to Peru right in the middle of peak wedding season — what worked, what didn’t, and what I’d absolutely do differently next time.

We’re talking planning, timelines, editing schedules, client communication, sacrifices, boundaries, and the real behind-the-scenes of balancing travel with a fully booked calendar. You'll walk away with practical strategies, mindset shifts, and a blueprint you can tweak for your own business.

Make sure to hit follow/subscribe so you never miss an episode!

Connect with Rachel C:

• Follow on Instagram @rachelcphotos_
• Follow on Pinterest
• Check out my website
• Join my email list

As always:

• Snag my "Inquiry Email Template" 
• Apply for my photographer coaching program

In today's episode, I'm talking all about how acts of generosity and just being kind in general never go to waste. I'm reflecting on how I've been on the receiving end of some incredible, thoughtful client gifts, bookings, and so much goodness in general. I'm sharing a few of these stories and examples of how being kind can come back to you and your business, why this is so important, and how, ultimately, the more you give, the more other people give.

Make sure to hit follow/subscribe so you never miss an episode!

Connect with Rachel C:

• Follow on Instagram @rachelcphotos_
• Follow on Pinterest
• Check out my website
• Join my email list

Resources & Links:

• Episode 7. The 3 Mindset Shifts That Changed My Life & Business
• Episode 24. My Honest Take on Discounts, Free Work, and Charging More

As always:

• Snag my "Inquiry Email Template" 
• Apply for my photographer coaching program

"Charge your worth." "Raise your prices." "Never discount." You've probably heard at least one of these pieces of advice around pricing before. In today's episode, I'm diving into my honest take on these blanket statement pricing tips. Because there is so much nuance around them, it's more complicated than them simply being right or wrong. It all depends on your goals, experience, and where you're at in your journey.

I am so curious to hear your opinions on these, too! Please send me a DM letting me know what you thought, if you agree, or if you've heard something else that you're curious about my opinion on. I would love to start that conversation with you.

Make sure to hit follow/subscribe so you never miss an episode!

Connect with Rachel C:

• Follow on Instagram @rachelcphotos_
• Follow on Pinterest
• Check out my website
• Join my email list

As always:

• Snag my "Inquiry Email Template" 
• Apply for my photographer coaching program

In today's short and sweet episode, I'm sharing how I manage my time during this busy season to stay as on task, focused, and balanced as possible. I have a mix of tips that I've been implementing, as well as ones I plan to implement for the rest of this season. From timers and outsourcing (both personally and in business) to shifting priorities and what balance looks like to me, I really hope some of these tips work for you, too.

I hope you're finding the right balance for you this busy season, and know that we're all in this together. If you need a little encouragement or have tips of your own to share, send me a DM!

Make sure to hit follow/subscribe so you never miss an episode!

Connect with Rachel C:

• Follow on Instagram @rachelcphotos_
• Follow on Pinterest
• Check out my website
• Join my email list

Resources & Links:

• Episode 18. Casual Chat: How and Why I Closed My Books For The Year
• Episode 4. Practical Ways To Stay Balanced This Busy Season

As always:

• Snag my "Inquiry Email Template" 
• Apply for my photographer coaching program

In today's episode, we're talking about all things related to my recent website rebrand. I woke up one day and felt like my website didn't fit me and my dream clients anymore, so I took the time to really look through the lens of a more streamlined and elevated presentation of my services and who I am. I'm going over a few of the smaller updates I made that have a big impact (and I'm already seeing some of those results!), the overall vision, and the changes I made page by page.

Having a beautiful, succinct, clean, on-brand website is so important for booking your dream clients. It is your home, it's the face of your company. I hope this episode gives you some ideas and inspires you to go ahead and make changes to your own website; you don't need to wait!

Make sure to hit follow/subscribe so you never miss an episode!

Connect with Rachel C:

• Follow on Instagram @rachelcphotos_
• Follow on Pinterest
• Check out my website
• Join my email list

As always:

• Snag my "Inquiry Email Template" 
• Apply for my photographer coaching program

In today's episode, I'm going over how and when to invest in your own continued education. Because the right opportunity for someone with over 3+ years of experience will look different than if you're just starting out.

With so many education options out there (coaching, courses, masterminds, workshops, the list goes on!), it can be overwhelming figuring out where to start. So I'm breaking down my own journey with how and when I've invested in my own education, as well as questions you can ask yourself to help you decide what type of education is right for you and when you should really make the investment. 

Make sure to hit follow/subscribe so you never miss an episode!

Connect with Rachel C:

• Follow on Instagram @rachelcphotos_
• Follow on Pinterest
• Check out my website
• Join my email list

Resources & Links:

• Episode 17. The Art and Strategy Of Building A Luxury Brand with Soul Like the Sun (Rebekah Hope)

As always:

• Snag my "Inquiry Email Template" 
• Apply for my photographer coaching program

I'm super excited to have my friend Sam from Sam Bennett Media on the podcast today to talk about how he's scaled his multi-faceted media company. Sam shares some of the biggest benefits and challenges of not niching to just one audience, how he manages his growing team by focusing on sales and systems, and the importance of networking and genuinely connecting with clients.

He also has a ton of experience in the video side of weddings, and shares his thoughts on what makes a great photographer/videographer relationship on a wedding day, as well as how to be helpful and supportive to the whole vendor team.

Make sure to hit follow/subscribe so you never miss an episode!

Connect with Sam:

• Follow on Instagram @sambennettmedia, @sbm_weddings, and @sbm_realestate
• Check out his website
• Send him an email at [email protected]

Connect with Rachel C:

• Follow on Instagram @rachelcphotos_
• Follow on Pinterest
• Check out my website
• Join my email list

Resources & Links:

• Episode 5. Learn From My 7 Biggest Business Mistakes

As always:

• Snag my "Inquiry Email Template" 
• Apply for my photographer coaching program