Booked Out

If the only thing keeping you off camera is what the other parents might say, Jen McKee has a question: would you rather they hire you, or a Chuck in a truck?

Jen is the founder and CEO of Kee Hart Marketing, a social media agency for the trades. She went from 17 years in restaurants to running social for a plumber on TikTok in 2021, and her team has since produced more than 30,000 pieces of content for over 200 trades businesses.

Jen and Murphy cover camera fear, personal brands as an asset that leaves with you, building a recognizable brand with no founder on camera, why "sales problems" are often marketing problems, what a 12-truck shop should post this week, where AI helps content and where it shows, and why she'd stop posting that you're not private equity.

Booked Out is presented by ReferPro. We help home service businesses turn their existing customers into a referral engine. Learn more at referpro.com

Subscribe for new episodes with the operators actually building in the trades.

18 years ago a client called Brigham Dickinson to tell him he was sending over bad leads. That phone call turned into Power Selling Pros.

Brigham runs 2 companies now. Power Selling Pros has 40 employees coaching CSRs and technicians one on one, twice a month, using those employees' own recorded calls. Booked by PSP runs about 100 agents across Brazil, the Philippines, Mexico and Jamaica who book an average of 93% of the calls they take. Between them he's worked with more than 400 companies across the US, Canada, and Australia.

Murphy and Brigham get into the $89 objection word for word, why referrals get buried at the bottom of the callback list, why cancellation rates climb when AI books the appointment, what private equity did to his client list, and the callback job nobody wanted to run that ended with a whole new system sold the next day.

Booked Out is presented by ReferPro. We help home service businesses turn

their existing customers into a referral engine. Learn more at referpro.com

Subscribe for new episodes with the operators actually building in the trades.

A+ Garage Doors did $8 million a year on pen and paper.

Carrie Kelsch started the company in 2005 as a mortgage broker and single mom who wanted something she could put on a shelf and forget about. It took eight years to reach $1.5 million. Then she put systems in place, and everything changed. Today A+ runs four markets across Utah and Nevada.

She's joined by Chief Business Officer Mitch Kelsch, who took the entry level installer job on purpose, and CMO Marc de Schweinitz, who came out of global B2B marketing into a trade most people never think about.

We cover three private equity turns and what actually changed each time, why your technicians decide your pricing, the real cost of opening your shop to competitors, and why she tells owners to stop waiting on AI.

Booked Out is presented by ReferPro. referpro.com

Jacob Reese is the 3rd generation running Standard Plumbing Supply, started by his grandfather in 1952 and now over 1,000 employees. Selling to contractors across the country gives him a view almost nobody else has. He sees who's growing, who's stalling, and who quietly goes under.

In the first episode of Booked Out, Jacob breaks down what separates the two groups. We cover private equity moving into the trades, why AI is not coming for your water heater, the pricing mistake that sinks good companies, and the marketing conversation most owners avoid.

Topics include leadership as the real bottleneck, hiring and keeping people for twenty years, why 83% of homeowners would refer you but only 29% do, and what happens after a contractor sells to PE.

Booked Out is presented by ReferPro. referpro.com

You didn't get into this industry to stay small. Booked Out is the podcast where home service operators come to scale. Host Murphy Nadauld sits down with the industry's top operators for real talk on pricing, hiring, referrals, and the PE rollups reshaping the trades — no gurus, no theory, just the playbook from people who've run the same gauntlet you're in. New episodes weekly. This is Booked Out. Let's build.