Many contractors think more leads are the solution when the real leak is slow response and uncertainty. This episode shows a simple, repeatable play: after a missed call send an immediate SMS that gives 2–3 clear price bands (example: basic repair $75–$150, typical service $150–$450, replacement $450+), a one-line diagnosis prompt, and a one-tap booking link. I walk through why pricing transparency cuts friction, provide exact SMS templates and short scripts for answering teams, explain where to place the bands (by service type), and show how to wire this into an IVR, answering service, or automated callback flow in under an hour. The result: fewer tire-kickers, faster decisions, higher booking rates, and less back-and-forth. This episode gives contractors practical wording, a testing checklist, and quick fixes so you can try Price Peek this week and start recovering lost jobs.