BookMark presents...

BookMark presents...

By BookMarkBusinessMarketing
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BookMark presents... episodes

  • BookMark Presents... Ask Us Anything About LinkedIn #43 [S6E02]

    In the latest episode of Ask Us Anything About LinkedIn, Tedy, Alex and Vasi talk about LinkedIn’s shift from automation to authority, why B2B design is becoming more human, and how AI can make content creation faster without making everyone sound the same.

    We also look at LinkedIn’s new Creator Discovery tool, the changing role of designers, and why authenticity might be your biggest advantage in an increasingly AI-generated feed.

    Catch up on the full conversation and join us again on November 6 for the next Ask Us Anything About LinkedIn!

    47 min
  • BookMark Presents… Ask Us Anything About LinkedIn #42 [S6E01]

    In the first episode of the new season of Ask Us Anything About LinkedIn, Didi, Emo and Valentin explored what meaningful visibility on LinkedIn looks like in a world of AI search, endless content and changing expectations.


    We discussed the new Forbes x BookMark ranking of the Top 50 Companies on LinkedIn in Bulgaria, why LinkedIn content is increasingly appearing in AI-generated answers, and the growing importance of personal profiles alongside company pages. We also tackled a familiar challenge: how to find your own voice, keep coming up with valuable content ideas and avoid posting just for the sake of staying visible.


    Tune in for fresh data, practical LinkedIn advice and a reminder that quality, personality and a recognizable point of view still matter more than simply posting more.


    And if you already have a question for the next Ask Us Anything session, don't wait for the live — send it our way and become part of the conversation.

    54 min
  • BookMark Presents… Ask Us Anything About LinkedIn #41 [S5E11]

    [2:34 PM]In the latest edition of Ask Us Anything About LinkedIn, Alex, Dari and Nona unpack some of LinkedIn's newest updates and what they could mean for creators, marketers and businesses.
    We discussed the platform's experimental Suggested Feeds, the recent changes to documents and galleries, and LinkedIn's new analytics features that may finally help us move beyond vanity metrics.
    Tune in for practical insights, fresh LinkedIn updates and a new perspective on what it really means to create valuable content on the platform.
    And if you already have a question for the next Ask Us Anything session, don't wait for the live. Send it our way and become part of the conversation!

    47 min
  • BookMark Presents... Ask Us Anything About LinkedIn #40 [S5E10]

    In the latest edition of Ask Us Anything About LinkedIn, Tedy, Emo and Didi explored some of the latest updates and trends shaping the platform.

    We discussed LinkedIn's new reach analytics, why product launches start long before launch day, the growing role of Thought Leader Ads, and how businesses can use the quieter summer months to build visibility and prepare for Q4.

    Tune in for practical insights, fresh LinkedIn updates and a few predictions about where the platform is heading next.

    And if you already have a question for the next Ask Us Anything session, don't wait for the live — send it our way and become part of the conversation.

    44 min
  • BookMark Presents... Ask Us Anything About LinkedIn #39 [S5E09]

    In the latest edition of Ask Us Anything About LinkedIn, Teddy, Daria and special guest Elitsa Stoyanova explored how AI is changing visibility, expertise and content creation on LinkedIn.

    We talked about LinkedIn’s growing role in AI-powered search, why long-form content still works, how audiences are becoming more sensitive to generic AI-generated posts, and why people-led communication matters more than ever for brands and professionals online.

    Catch up with the full episode now and don’t forget to mark your calendars for the next Ask Us Anything session on June 5.

    50 min
  • BookMark Presents... Ask Us Anything About LinkedIn #38 [S5E08]

    In the latest episode of Ask Us Anything, Teddy, Emo and Mariya-Nikol dive into some of the latest LinkedIn updates and trends shaping the platform right now.

    From the 2026 LinkedIn Benchmark Report and the rising role of native documents and long-form content, to the logic behind LinkedIn games, comments, engagement signals and language choice on the platform, this episode covers plenty of topics that matter to creators, marketers and professionals alike.

    Catch up with the full conversation and come prepared with your questions for our next Ask Us Anything live on May 8.

    47 min
  • BookMark Presents... Ask Us Anything About LinkedIn #37 [S5E07]

    In this episode of Ask Us Anything About LinkedIn, we turn the spotlight to a topic that quietly shapes how professionals are perceived on the platform: design.

    Together with graphic designer Hristo Butchvarov, we explore why visual identity on LinkedIn is no longer just decoration, but a signal of clarity, credibility, and positioning. From profile banners and featured sections to brand consistency and minimalism, the conversation reveals how thoughtful design supports stronger professional presence.

    We also dive into the growing role of AI in creative work, the difference between virality and relevance, and why recognizable style is becoming increasingly important in a feed full of similar visuals.

    Because on LinkedIn, good design is rarely about aesthetics alone — it’s about making your message easier to see, understand, and remember.

    And if you want to continue the conversation with us live, stay tuned for the next edition of Ask Us Anything About LinkedIn on April 3rd.

    1 hr 5 min
  • BookMark Presents... Ask Us Anything About LinkedIn #35 [S5E05]

    The first Ask Us Anything About LinkedIn episode of 2026 sets the tone for the year ahead. In this session, we unpack why so many B2B brands still sound robotic on LinkedIn, what actually matters for building influence in 2026, and how authenticity is becoming the strongest currency on the platform — both organically and through ads.

    We talk about the shift from chasing reach to building relevance, why consistency beats frequency, and how meaningful conversations often outperform viral hooks. The discussion also dives into Thought Leader Ads — when they work, who they work for, and why scaling people, not logos, is becoming a smarter approach for B2B brands.

    If you’re navigating LinkedIn with big goals this year — whether that’s credibility, visibility, or business impact — this episode offers perspective, not shortcuts.

    42 min
  • BookMark Presents... Ask Us Anything About LinkedIn #34 [S5E04]

    The final 2025 episode of Ask Us Anything About LinkedIn wrapped the year with conversations about gender bias, AI‑driven design trends, and how to approach your LinkedIn strategy in 2026. We discussed how creators and brands can use LinkedIn to build real‑world connections, not just feed engagement, and why the next year will demand stronger visuals, better formatting, and a more thoughtful approach to AI‑supported content.
    Thank you for being with us all year long. We wish you happy holidays and can't wait to meet in the next episode of our live sessions in the beginning of January!

    43 min
  • BookMark Presents... Ask Us Anything About LinkedIn #33 [S5 E03]

    Startups, founders, and VCs - this one’s for you. In our November edition of Ask Us Anything About LinkedIn, we welcomed Nikola Yanev to explore what makes a founder’s LinkedIn presence a real asset when fundraising, and why your profile might be a dealbreaker before you even say a word.
    Together with Alex, Didi, and Daria, Nikola broke down common mistakes startup founders make, shared practical examples of founders who are doing LinkedIn right, and highlighted what VCs actually want to see (and don’t see enough of). We also tackled AI fatigue, shady engagement tactics, and what LinkedIn’s rumored algorithm update (👀 360Brew) might mean for creators going forward.
    Curious how founders are closing investor meetings with just a LinkedIn DM? Or how storytelling trumps strategy every time? It’s all inside this episode - plus a few hot takes on why vulnerability is the ultimate growth hack.
    🎧 Tune in, take notes, and maybe double-check your profile after this one. See you again on December 6th!

    1 hr 3 min

About BookMark presents...

From the publisher's feed

The best way to become better every day is to learn every day. Moving forward with curiosity, in "BookMark Presents..." we'll introduce you to the "important things" and the people who inspire us. This podcast is our way of bringing inspiration to you!