BookMark presents...

We're back! After a well-deserved summer break, it's time to welcome you to the new season of Ask Us Anything About LinkedIn. Listen to our latest episode to learn what we have been up to during the last few months, get some interesting insights on B2B marketing research, and how posting on LinkedIn through your personal profile can affect your workplace and career.

What's new on LinkedIn? The Weekly Sharing Tracker on analytics, a new AI feature that shows whether and how an image has been edited before posting, what is Employee EQ and how we measure it - this and much more awaits you in the last episode of "Ask Us Anything" for the season! Don't forget that if you have any questions about this professional network, you can always reach out to us!

Videos on LinkedIn? Is it possible? Listen to the latest episode of “Ask Us Anything About LinkedIn” to find out! As usual, the new month starts with BookMark’s team discussing the most recent updates in the platform. Hit the play button now to learn more about the short form video on LinkedIn, the new features for B2B Marketers, and how important is the SSI for your personal brand.

In this episode, we welcomed a special guest – the LinkedIn fellow expert Guy Strijbosch! We spoke with him about the Premium Page subscription – what is it and do we need it? We touched on the new gaming feature on LinkedIn and then shed some light on report data. What are the key takeaways from the joint report by Microsoft & LinkedIn “AI at work is here. Now comes the hard part.”? What are the important LinkedIn Statistics for Social Media Marketers in 2024? Find out in this episode!

Listen to the April edition of the "Ask Us Anything about LinkedIn" format in which we dived into new features like Puzzle Games and TikTok’s popular video format; we gave insights on LinkedIn's innovative ad formats; we talked about Thought Leadership on LinkedIn and B2B Marketing with regards to the 2024 Linked and Edelman report; and last but not least, we shared tips for establishing your personal professional brand on LinkedIn.

In this episode, we discussed the recent changes and trends in LinkedIn's algorithm; the change in the Skills section with now 100 skills available; LinkedIn Competitor Analysis - Why it matters and how to do it efficiently; the recent deep sales study conducted by LinkedIn Sales Solutions and Ipsos – successful sales practices for sellers.

In the second episode for 2024 of our series ‘BookMark Presents…’, we talked about the importance of knowing the different types of keywords and their relevance within a LinkedIn Newsletter; how to use My company tab and why it’s so important; AI in design trends in 2024; Creator Mode which is not optional anymore and what's new about it; Showcase pages and when to use them. We answered questions about promoting events, gave some tips about effective copywriting and more!

In the electrifying fifth episode of the second season of BookMark's ‘Ask Us Anything About LinkedIn’ format, a fantastic quartet – Dilyana, Yana, Emo and Alex – took the stage, unraveling a tapestry of predictions and insights for the future of LinkedIn. Kicking off the discussion, Alex teased about the experiment we’ve been conducting in our crusade to decode the enigma of the declining reach on LinkedIn, while Emo shed light on the intricacies of reach, impressions, and engagement across personal LinkedIn accounts. 

As the dynamic foursome immersed themselves into their forecasts for the upcoming year, Dilyana teased the audience with her aspirations for LinkedIn events, leaving listeners eager for more. Yana emerged as a master of Collaborative Articles, advocating for their potential impact on both personal and corporate accounts.

If you want to take part in our experiment, do not hesitate - drop us a line at [email protected]!

Another episode of our series dedicated to everything LinkedIn, this time with a few new faces you haven’t seen so far. One of our graphic designers - Nona, joined our discussion and revealed the role of design in creating outstanding content on the professional network.
We’ve collected some of the topics you are most interested in and shared our points of view - the evolution of AI, Image and Video specifics and best practices, employer branding and attracting top talent, and more.
You can ask us anything else by sending an email to [email protected] and we will include your question in the next episode! Of course, we will eternally owe you one if you leave us a review :)

In the third episode of the new season of the podcast, Alex, Didi and Yana discuss the latest features and updates about LinkedIn - this is Ask Us Anything About LinkedIn edition November 2023!