Boom Your Biz

Ever wondered how someone goes from selling toilets to becoming a TikTok marketing sensation? Join Sonya as she sits down with Kim Elizabeth, who shares her fascinating journey from a macadamia farm to corporate boardrooms and social media fame. Kim's candid stories and down-to-earth advice will make you laugh, think, and maybe even dream bigger. With a decade of experience in content and digital marketing, Kim helps organisations launch and scale their marketing strategies, campaigns, and products. Her approach integrates insights and a passion for consumer behaviour with human psychology to create industry-leading content strategies and funnels that can be applied to all industries. As a thought leader, Kim has presented on trends locally and internationally across various sectors. After 10 years in the corporate world, she started Tangerine Tango to bring her content marketing expertise and tried-and-tested lessons to her own venture.

In this episode, Sonya sits down with Sarah, our dynamic social media manager, to unravel a story that’s both a triumph and a trial. In this episode, we share the remarkable journey of a tradie franchisee who transformed their business through savvy social media strategies, only to hit a bureaucratic roadblock from head office.

In this episode of our podcast, we sit down with Tiffany, the dynamic co-owner and COO of The Product Bus, a consulting firm dedicated to helping early-stage, bootstrapping start-ups. Tiffany shares her journey from running a software development company to co-founding The Product Bus, where she and her team specialise in guiding tech and non-tech start-ups through the critical stages of product development and market validation.

If you spend a lot of time scrolling social media like I do, chances are you’ve come across certain “experts” who claim you can create a month’s worth of content in 30 minutes… IF you buy their super-duper program that shows you how.

If you own a website, run Google ads, or send emails as part of your marketing strategy, you’ve probably received notifications about DMARC authentication and the changes that are happening with Cookies.

The new year brings all sorts of declarations and resolutions – many of which get abandoned just a few weeks (or days) into January.

My podcast on discounts and promotions last month generated some really interesting discussion.

One of my idols, Seth Godin, once said,

https://www.kissmarketing.com.au/free-resources 

If you haven’t seen the Barbie movie yet, I’m willing to bet you’ve seen one of the MANY collaborations being promoted… well, pretty much everywhere!

At the time of recording this episode, Threads has been live for about 8 weeks and the term I’ve heard used to describe it the most has been, “a flash in the pan”.