Dynamic pricing can be one of the most powerful tools available to visitor attractions but only when it's used well. Andy Povey is joined by pricing expert Adriaan Van Der Hek to discuss the practical realities of dynamic pricing, how it benefits both attractions and visitors, and why getting your pricing strategy right can drive higher revenue, better attendance and happier guests.

Show references: 

Adriaan van der Hek - COO of HomeBuddy -  AI, SaaS, Data, Tech, Advertising, Dynamic Pricing, Operations, E-Commerce, Lead Generation

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Credits:

Written by Sami Entwisle 

Edited by Steve Folland

Produced by Emily Burrows and Sami Entwisle (Plaster)

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