January 09, 2025

Boost your brand as a podcast guest: Noemi Beres

36 minutes

Build your brand and authority with podcast guesting

Be a podcast guest to boost your career and business

Episode 238 (Noemi is based in Cyprus)

In this conversation with Noemi Beres we explore:

The Growing Value of Podcast Guesting: Why it’s a powerful long-term strategy for building your brand and authority.

Crafting a Memorable Story: Tips to effectively condense and share your story on podcasts.

Building Authentic Relationships: How to develop meaningful connections with podcast hosts and audiences.

Podcast Guest Preparation: Key steps to prepare for podcast appearances, including research and mindset.

Leveraging Podcast Appearances: Strategies to maximize the value of your podcast content post-publication.

The Importance of Consistency: Why guesting on podcasts regularly builds credibility over time.

Avoiding Common Mistakes: Key missteps podcast guests make and how to avoid them.

Authenticity Over Perfection: Embracing your natural self, including overcoming language barriers or nerves.

Balancing Quality and Quantity: Finding the right podcasts that align with your brand and goals.

Repurposing Content Effectively: Creative ways to extend the lifespan of podcast appearances.

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About our guest Noemi Beres:

Noemi is a podcast guesting expert and entrepreneur who rebuilt her business to six figures after losing it during the pandemic.

She's co-founder of Podcast Connections, a podcast booking agency that helps thought leaders get booked on the right podcasts.

https://www.podcastconnections.co/

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Insights from this conversation

Key Learning Points

Advantages of Podcast Guesting:

Builds brand authority and boosts online presence through SEO.

Creates evergreen content that remains accessible indefinitely.

Offers a platform for authentic connection with audiences and hosts.

Preparation Is Key:

Research the podcast before appearing—listen to episodes to understand style and tone.

Clearly define topics and talking points to avoid "winging it."

Relationship-Building:

Respect and acknowledge the host's effort with gestures like thank-you notes.

Treat podcast guesting as the start of a relationship, not just a promotional opportunity.

Authenticity and Confidence:

Be yourself and embrace imperfections, even if English isn't your first language.

Practice and improve with each appearance.

Strategic Approach:

Focus on quality over quantity when selecting podcasts.

Consistency and persistence are crucial for long-term success.

Content Repurposing:

Maximize the value of appearances by creating clips, quotes, and social media posts.

Mindset and Presence:

Avoid rushing into interviews; take time to prepare and be mentally present.

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Your host is George Torok

George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George

www.SpeechCoachforExecutives.com

https://www.linkedin.com/in/georgetorokpresentations/

https://www.youtube.com/user/presentationskills

https://www.instagram.com/georgetorok/

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By George Torok

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