Boost Your Business by Business Heroes®

Special Guest: Torbjörn Johansson, Owner and Sales Consultant at Vojigo AB, specialist in structured sales systems and certified Pipedrive CRM expert

In this episode of Boost Your Business by Business Heroes®, Sarah Watz sits down with Torbjörn Johansson to discuss a silent growth killer in many small businesses: an unstructured and chaotic sales process.

Torbjörn brings decades of experience helping business owners transform scattered sales habits into unified, efficient systems using tools like Pipedrive. Most companies that reach out to him are still using individual spreadsheets, disconnected tools, or no process at all, leaving sales teams unsupported and growth unpredictable.

This conversation isn't about learning how to “sell better.” It’s about building clarity, consistency, and collaboration into your sales process so everyone can work smarter, not harder.

What we talk about:

✅ Why so many small businesses lack a shared sales process

✅ How does using multiple systems (or no system) stall growth

✅ What a structured and digitalized sales process looks like

✅ Common CRM mistakes and how to fix them

✅ Why CRMs should support real sales work—not just reporting

✅ How Pipedrive can help teams collaborate and improve over time

✅ The role of sales managers is refining the process, not just supervising

✅ The impact of shared systems when someone is sick, on leave, or leaves the team

Actionable takeaways:

→ Stop letting every salesperson choose their own tools. Unify the process.

→ Choose a CRM (like Pipedrive) that supports day-to-day sales, not just management.

→ Map your ideal customer journey and match your sales stages to it.

→ Involve your sales team when designing the process. They’re your best source of insight.

→ Make your CRM the daily workspace, not an afterthought for reporting.

Connect with Torbjörn

🌐 Vojigo.se 

🔗 LinkedIn

📺  Watch to the podcast on YouTube

Let’s reflect

Does your sales process work for everyone on your team, or just the top seller? What would be possible if your CRM truly supported daily sales conversations?

Join the conversation

This episode is just the beginning. We’re continuing the conversation inside our free community, where we talk about how to implement these ideas in real businesses. Join here 

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In this episode of Boost Your Business by Business Heroes®, Sarah Watz sits down with Anna Ugander, therapist, executive coach, and retreat leader, to explore what it means to lead your business (and your life) from a place of inner clarity and conscious leadership.

Anna shares the decisive shift that happens when you stop chasing achievement for validation and start listening inward. Together, we explore how service-based entrepreneurs can grow sustainably without sacrificing themselves.

Whether you're feeling stuck, in overdrive, or just ready to create success that feels as good as it looks, this episode is your invitation to reset and reimagine what success means to you.

✅ Why achievement often hides feelings of not being enough
✅ What "fulfilled success" really means
✅ The STOPLIGHT method: A tool to reconnect with your needs
✅ Inner vs. outer leadership, and why most leaders skip the first
✅ Masculine and feminine energies in business (and how to balance them)
✅ How to shift from burnout to embodied leadership
✅ Conscious leadership in real-time: sales, team dynamics, and self-talk
✅ Why empathy and celebration are underrated business tools
✅ The role of mentorship and finding the right support at the right time
✅ Anna’s personal burnout story and how it shaped her purpose today

Anna is hosting an exclusive self-leadership retreat in Bali this November (2025), designed for coaches, entrepreneurs, and service-based leaders who want to reconnect with themselves in a deep, transformative way.

✨ Learn more here → The Art of Living -  Free Your Soul Retreat – Bali 2025 (*affiliate link)
(Support, integration, and community included after the retreat.)

Watch the episode here

Share your thoughts in the comments or send Sarah or Anna a DM!

Join Business Heroes® Community for free and discuss the episode here.

Join Business Heroes® Academy here 

* At Business Heroes®, we are committed to curating the best tools and resources for service-based entrepreneurs. Some links on this page are affiliate links, meaning we may earn a commission if you choose to sign up or make a purchase through them, at no additional cost to you. Your support through these links allows us to continue providing valuable services, tools, and training to help you grow your business. Thank you for trusting us with your entrepreneurial journey!   

Tired of always needing new clients to grow? Let’s change that.

In this episode, we explore the power of an offer ladder.  It is a strategic way to help clients say “yes” at every stage of their journey with you. By creating a clear path of offers, you can serve longer, sell smarter, and simplify your business model.

You’ll learn:
✅ What an offer ladder is and how it increases conversions
✅ Why structured offers lead to higher prices and client retention
✅ How to map your offer ladder using the Business Heroes® Grid
✅ Eamples for a coach, consultant, and chiropractor

Whether you're working 1:1, in person, or hybrid this episode will help you package your services into a journey your clients actually want to take.

Links & Resources:
🧩 Download the Business Heroes® Grid (Free):
https://businessheroes.io/free-resources/bh-grid

🎓 Want help building your offer ladder? Join the waitlist for the Business Heroes® Academy:
https://businessheroes.io/academy

Feeling stuck trading hours for income? In this episode, Sarah kicks off May’s Business Superpower of the Month: Package Your Services for Predictable Results.

You’ll learn why hybrid offers are the answer to service-provider burnout, how to package your knowledge into results-driven delivery, and how this shift creates more freedom, less stress, and higher client satisfaction.

This episode is packed with strategy, structure, and 3 inspiring real-world examples of how coaches, consultants, and chiropractors can build scalable, hybrid offers that blend:

✅ Live delivery
✅ Digital content
✅ Group support
✅ Tools for client reflection & accountability

 You’ll walk away with clarity on:

Why buyers today want guided experiences, not more information

How to structure hybrid offers that align with your energy and time

The key ingredients of a hybrid offer

How to use the Business Heroes® Grid to map your entire process

What scalable delivery looks like in real life (with detailed case examples)

Plus:
→ How to move beyond ad-hoc proposals
→ Why your method deserves a name (and a price tag!)
→ The tools and tech we use inside Business Heroes® to make it simple

Links & Resources Mentioned:

Download the free Business Heroes® Grid → businessheroes.io/ws-grid
Take the Grid Training for just $27 (use code GRID27) → businessheroes.io/courses/from-overwhelm-to-clarity-to-action
Get the Coaching Program Workbook → businessheroes.io/tools/workbook-create-a-coaching-program-hybrid-structure
Sign up on the waitlist for the Business Heroes® Academy → businessheroes.io/academy
Want to simplify your delivery tech? Try Kajabi for 3 months for $99 → businessheroes.io/tools/kajabi

This episode is perfect for you if...

You’re tired of custom-scoping everything

You want a simpler, more profitable way to serve your clients

You’re ready to build a business that supports your goals, freedom, and impact

Send your questions or takeaways to Sarah on LinkedIn or DM her on Instagram/Facebook.

Let’s package your brilliance—one step at a time. 

Episode Summary:

In this episode of Boost Your Business by Business Heroes®, I sit down with Maria Redig for a real and grounded conversation about what happens inside us when we feel stuck, overwhelmed, or emotionally drained in business.

If you’re a service-based entrepreneur who often puts others first, pushes through stress, or avoids tough conversations, this is for you.

Maria shares simple tools and fresh perspectives that can help you protect your energy, understand your own patterns, and show up with more clarity in your business and life.

We talk about:

The Parent, Adult, Child model—how it helps you understand your own patterns, set clearer boundaries, and communicate without losing yourself

Why avoidance is more about inner fear than external pressure, and how to shift it

How understanding other people’s behavior through this model can help you navigate tricky dynamics without feeling small, unseen, or misunderstood

What it really takes to protect your energy while staying present and professional

You'll walk away with:

Try this:

After listening, take 5 minutes to reflect: What’s one conversation or habit you’ve been avoiding—and what could shift if you faced it gently?

Links & Tools:

Watch on YouTube

You had a great conversation at an event or conference… and then nothing.

No follow-up. No next step. No relationship built. In this episode of Boost Your Business LIVE, Sarah Watz shares why follow-up is where the magic happens—and how to do it in a way that feels generous, intentional, and totally human.

📌 You’ll learn:

✅ Why most follow-ups get ignored (and how to fix it)

✅ How to reconnect without being salesy or annoying

✅ 3 simple follow-up paths that build real relationships

✅ What to track so your contacts turn into actual results

✅ The tools and templates that make follow-up effortless

✅ How the Business Heroes® Grid helps you create a repeatable follow-up system Whether you’re coming back from a conference, networking mixer, or local BNI meeting—this is your blueprint for keeping momentum going after the event is over.

🧠 Mentioned in this episode:

Download the free Business Heroes® Grid → https://businessheroes.io/ws-grid

Take the Business Heroes® Grid Training – Learn how to use the Grid to simplify and systemize how you attract, engage, and convert the right clients 💥 Only $27 with code GRID27 → https://businessheroes.io/grid

Sign up for the Free Masterclass: How to Get More Out of Your Professional Networking → https://businessheroes.io/masterclasses/professional-networking

Explore the Network Booster follow-up system we built in Keap → https://businessheroes.io/tools/network-booster

Join the waitlist for Business Heroes® Academy → https://businessheroes.io/academy

📺 Prefer to watch? Catch the full LinkedIn Live replay on YouTube: https://youtu.be/h3FPL-3RqEg

Feeling like your services aren’t landing the way they used to?

You’re not alone—and the solution might be simpler than you think. In this episode of Boost Your Business, Sarah Watz shares how to use your next in-person networking event as a real-time litmus test for your message, pitch, offer, and follow-up strategy.

You’ll learn:

This episode is packed with insights for service-based entrepreneurs who want to stay relevant, clear, and aligned as the world keeps shifting.

Links & Resources:

🧭 Blog: “Your Offer Isn’t Broken—But the World Has Changed”

📥 Download the Business Heroes® Grid

🎓 Take the Grid Training for $27 (use code GRID27)

🧰 See the Network Booster in action (Book a demo)

🌱 Join the waitlist for Business Heroes® Academy

Attending a conference this spring?  Whether it’s your first or your fiftieth, today’s session will show you how to actually turn new conversations into collaborations, referrals, and clients.  

🎯 What you’ll learn in this episode: 

📌 Featuring real takeaways from a recent Arizona partner event.  

Resources from this episode:  

✅ Free Masterclass – Uplevel Your Professional Networking
Learn how to grow your business through smarter, more strategic networking.
→ https://businessheroes.io/masterclasses/professional-networking

✅ Network Booster – A done-for-you follow-up system built in Keap
Want a CRM-based system to track, segment, and follow up with new contacts?
→ https://businessheroes.io/tools/network-booster

✅ The Business Heroes® Grid Training
Map your full client journey and align your networking strategy to it.
→ Use code GRID27 to access the training for only $27!
→ https://businessheroes.io/ws-grid

✅ Join the Academy Waitlist
Get expert coaching, weekly sessions, and ongoing support inside the Business Heroes® Academy.
→ https://businessheroes.io/academy

👍 Like this video if you learned something helpful, and comment below: What’s your biggest networking win—or mistake? Let's learn together.  

📅 Boost Your Business LIVE happens (almost) every Wednesday at 3 PM CEST on LinkedIn and Facebook. And we upload them to YouTube and the Podcast on the following Thursday at 3PM CEST.  Subscribe to our YouTube channel https://www.youtube.com/channel/UCXAI-uVYdlY1jomu9jHfRcg or our Podcast  or follow us on

LinkedIn: https://www.linkedin.com/company/business-heroes-pixpro 
Facebook: https://www.facebook.com/BusinessHeroesGlobal
to join the next session LIVE.

Your emails won’t work if no one opens them. You could have the most valuable content, an irresistible offer, and a perfectly written email.

But if your subject line and preview text don’t grab attention, your message gets ignored.

With 100+ emails landing in inboxes daily, people scan, prioritize, and skip most messages in seconds. That’s why open rates matter more than you think.

🔥 In this episode, we’ll break it all down:

✅ The biggest mistakes service providers make with subject lines & preview text

✅ How to craft subject lines that grab attention (without clickbait)

✅ The role of preview text and how to use it strategically

✅ How AI can help you brainstorm better email hooks

✅ Email filters & algorithms—how to stay out of the spam/promotions tab

✅ How to use the Business Heroes® Grid to plan your email strategy

📌 Want to take action?

1️⃣ Download the free Business Heroes® Grid → https://businessheroes.io/ws-grid

Grab the Grid Training for only $27 with the code GRID27→ https://businessheroes.io/ws-grid

2️⃣ Join the March 26 Workshop: Create Newsletters That Convert → https://businessheroes.io/training#workshop

3️⃣ Need expert support? Surround yourself with action-takers inside Business Heroes® Academy → https://businessheroes.io/academy

🚀 Level up your emails today—listen in and start making small, impactful tweaks!

🔥 Many service providers struggle with email marketing—not because email doesn’t work, but because their strategy is missing key elements. A weekly newsletter is your trust-building machine, but only if it’s planned the right way!

💡 In this episode of Boost Your Business LIVE, Sarah Watz, Co-Founder of Business Heroes®, covers:

✅ Why your weekly newsletter is NOT for selling—and what it should do instead

✅ The #1 mistake most service providers make with newsletters

✅ How to structure a weekly newsletter so you never run out of ideas

✅ The three proven formats that make planning effortless

✅ Why your weekly newsletter should go out on the same day/time—and how it impacts your email health

✅ How to use the Business Heroes® Grid to create a simple, repeatable newsletter strategy

✅ The key difference between newsletters & segmented emails—and why both are crucial

🎯 If you’ve ever struggled with consistency or worried about “sending too many emails,” this episode is for you! 📌

Next Steps:

1️⃣ Download the free Business Heroes® Grid and follow along

2️⃣ Want to learn more how to use the Business Heroes® Grid? Take our training!

💡 Regular Price: $197 — Get it now for $27 using code GRID27 (or the equivalent in euros)

🔥 Limited-Time Bonus: Includes 1 live Q&A monthly call for 12 months within the community! 👉 Get instant access → https://businessheroes.io/grid

3️⃣ Get expert coaching, weekly sessions, and on-demand resources inside the only membership designed for service-based entrepreneurs. 🎯 Join Business Heroes® Academy 

📩 Need an email tool that makes segmentation easy? Check out Keap

📩 Got a question about newsletters? DM Sarah on LinkedIn or comment on this episode! 

🚀 Ready to turn your newsletter into a client-attracting powerhouse? Let’s do this!