In this episode of the Walk in Victory podcast "Boost Your Business with These PROVEN Digital Marketing Tricks!", host NaRon Tillman shares insights from his personal journey into the digital marketing world, from his early struggles in the construction business to gaining multiple certifications, including SEO and digital marketing. Joined by Cat Valverde, a digital marketing expert from the firm Profesh, they discuss the importance of email marketing, the pitfalls of relying solely on social media platforms, and the value of genuine, humanized marketing approaches. Cat also shares her transition from a corporate career to starting her own agency, emphasizing the significance of building authentic client relationships and the benefits of altruistic business practices. The episode wraps up with meaningful advice on creating value through email marketing and key strategies for building a robust email list.
 
Time Line

00:00 Introduction to Walk in Victory
00:37 Host's Journey into Digital Marketing 
01:08 Importance of Business Knowledge 
02:42 Certifications and Learning Experiences 
03:36 Transition to Digital Marketing 
07:57 Email Marketing Fundamentals 
08:17 Guest Introduction: Kat from Profesh 
11:36 Building and Segmenting Email Lists 
16:59 Engaging with Your Email List 
21:22 SEO and Algorithm Challenges 
23:16 The Importance of Owning Your Platform 
25:04 Lessons from Podcasting 
26:52 Building Genuine Connections 
29:24 The Value of Authenticity in Marketing 
33:54 Journey to Entrepreneurship 
38:06 Finding Purpose and Scaling Up 
43:08 Recommended Reads and Final Thoughts

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