A Brighter Web | Grow your business with digital marketing

Boost Your Content Marketing with a Content Calendar

Listen Later

On this episode of the podcast, we're examining a tool every digital marketer should use: a content calendar.

Why should we use them? 6 reasons to use a content calendar

  1. Manage more content. Don’t try to juggle everything manually.
  • Be more intentional about content. Be proactive, not reactive.
  • See how content works together. Align your strategy over multiple channels.
  • Get the timing right. Manage time, date, and cadence.
  • Stay consistent. Avoid those content dead spaces.
  • Give yourself more margin. Prevent yourself from burning out.

    • Ultimately, the content calendar is meant to help you out. It can be your marketing best friend if you’re willing to give it a chance.

    What can you use a content calendar for?

    • Blog posts
  • Social media posts
  • Email marketing
  • Podcast episodes
  • Videos
  • Events
  • Webinars

    • Having something is better than nothing. That said, we love our tools so what are some you can use to build a content calendar?

    • Spreadsheet software like Google Sheets or Airtable
  • Notes apps like Notion or Evernote
  • Project management tools like Trello or Asana or Clickup
  • There are even a few dedicated content management platforms like CoSchedule, StoryChief and Content Cal

    • What information should be included on the calendar?

    • Titles: headlines & subject lines
  • Dates: when is the content being shared?
  • Audience: who are you targeting with the content?
  • Status: where is it in the process of creation?
  • Links: provide live links to where the content lives online
  • Meta Data: tags, categories, ect.
  • Stats: blog post views, engagement, downloads, etc.
  • Leave yourself a space for notes or comments

    • Advanced tips for using content calendars:

    • Keep it all organized; make sure that it stays updates
  • Collaborate with your team
  • Automate where possible: more for Notion and PM systems
  • Use content buckets for ideation
    • ...more
    View all episodesView all episodes
    Download on the App Store
    A Brighter Web | Grow your business with digital marketingBy GreenMellen
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    10 ratings