In this podcast episode, Raul Galera from ReferralCandy and Eagan Heath of Caravan Digital discuss the impact of referral programs on e-commerce growth. 

 

Raul shares that subscription-based e-commerce businesses particularly benefit from referral programs. 

 

Despite a challenging year, Black Friday and Cyber Monday saw high online sales, and referral programs have helped sustain growth by leveraging word-of-mouth marketing. 

 

Raul explains the "give ten, get ten" referral structure and the psychology behind customer incentives. 

 

They explore the success of Branch Basics' referral program and the potential ROI for e-commerce brands. 

 

Raul also mentions ReferralCandy's compatibility with various platforms and the opportunities for agency partnerships. 

 

For help with paid social, paid search, or email automation, check out our agency here:

https://www.caravandigital.com/

 

You can find Raul Galera from ReferralCandy here: Email: [email protected]

Skype Name:  raulgalera

Your Website:  referralcandy.com

LinkedIn Page: https://www.linkedin.com/in/raulgalera/

Facebook Page: https://facebook.com/referralcandy

Twitter Handle: @referralcandy

Timestamps:

00:00 - Introduction

00:19 - E-commerce challenges and optimism during sale events.

03:00 - ReferralCandy's role in e-commerce referral programs.

04:13 - "Give ten get ten" referral offer explained.

07:05 - Customer psychology's impact on referral marketing efficiency.

10:18 - Subscription products boost referral program success.

14:57 - Branch Basics' referral program success and metrics.

18:20 - ReferralCandy's compatibility with multiple e-commerce platforms.

18:45 - Agencies optimizing programs with ReferralCandy collaboration.

18:52 - Benefits of ReferralCandy's partnerships and support.

19:17 - Support, case studies, revenue share for agencies.

19:32 - Visit ReferralCandy's site for e-commerce resources.

19:51 - Subscribe, share, and await next episode's insights.