Jeff Greenfield, CEO of Provalytics and an expert in attribution and analytics discusses the current landscape of analytics, including the upcoming cookie apocalypse, iOS changes, and privacy regulations. 

 

He emphasizes the need to shift our perspective and adapt to the changing digital environment. He highlights how traditional forms of media were not deterministic and explains the importance of tracking customer behavior in a digital world. 

 

Tune in to gain insights into the evolving world of analytics and attribution.

 

For help with your paid search, paid social, onsite SEO or email automation, check out our agency at:

https://www.caravandigital.com/

 

You can find Jeff Greenfield and Provalytics below:

 

https://www.linkedin.com/in/jeffgreenfield/

https://provalytics.com/

Timestamps:

 

00:00:00- The concept of advertising ad stock 

00:01:20- The current landscape of analytics and attribution 

00:05:31- The role of server-side conversions and aggregation

00:09:17- The importance of impressions in attribution

00:10:13- Challenges of measuring new emerging channels 

00:14:31- The shift toward lower-funnel advertising 

00:19:40- Television and CTV as a Supplement to Digital Marketing

00:21:23- The Power of YouTube Advertising

00:25:58- The Impact of Live Television Advertising

00:28:12- The importance of impressions in podcast advertising

00:30:16- Understanding the role of marketers in driving website traffic

00:33:06- Different perspectives on attribution and analytics

00:36:56- The importance of measurement and criteria 

00:38:59- Jeff Greenfield's journey to analytics