“Marketing,” as a concept, rankles some in academic circles, but it is increasingly key to the work of online education. In this episode, hosts Kelvin and Tom are joined by marketing guru Courtney Borton to consider how to best market online programs. For show notes and interaction opportunities, please visit: http://cdl.ucf.edu/topcast-s04e40/

Episode 40: “Boost Your Online Program Enrollment with this One Tip!” (aka Marketing of Online Programs)

Hosted by Thomas Cavanagh and Kelvin Thompson, the Teaching Online Podcast (TOPcast) takes a fun and informative look at the various trends, best practices and technologies in the realm of online education.

Education

Training

Language Courses

Higher Education

K-12

Educational Technology

In this time-sensitive episode (listen now!), return guests Russ Poulin and Cheryl Dowd explain how proposed actions by the US Department of Education (US ED) may negatively impact many online learners and US higher education institutions.

Episode 162: Listen and Act Now! US ED’s Proposed Online Changes

In this Season 10 kick-off episode, hosts Kelvin Thompson and Thomas Cavanagh revisit a “time capsule” of past predictions and pivot toward the various flavors of “possible futures” available now in online education.

Episode 161: Taste the Rainbow of Online Ed’s Possible Futures

Guest Dr. Jean Mandernach joins hosts Tom and Kelvin to discuss how faculty and instructional designers can design more meaningful and engaging learning assignments for students, online or anywhere.

Episode 160: “Remember the Why:” Designing Meaningful Learning Assignments

Hosts Kelvin and Tom talk through the importance of consulting trusted sources of data and information as the basis for sound decision making in online education, no matter what role one holds.

Episode 159: “Adjusting Your Sails” in Online Ed Based on the Data

Guest Nicolaas Matthijs joins hosts Tom and Kelvin to discuss the emergence of AI-assistance built into educational technology platforms and how this is a departure from past phases of artificial intelligence implementation.

Episode 40: “Boost Your Online Program Enrollment with this One Tip!” (aka Marketing of Online Programs)

Download our free app to listen on your phone