🎙️ About This Episode
What do a hailstorm, a crying dentist, and AI-generated pet care emails have in common? They're all real-world examples of how businesses lose—or win—customers based on one thing: engagement. In this electrifying episode of Knack 4 Business, host Bernie Franzgrote sits down with Jacques Skuteeki, founder of Your Business Nation and creator of the 12-Step Cash Flow System, to talk about using AI to solve one of the most painful challenges for business owners—finding the right leads and actually converting them.

From launching Tylenol in Quebec to building barter clubs and navigating COVID shutdowns, Jacques has faced business setbacks head-on. And out of that experience came a bold new direction: combining AI tools with customer psychology to deliver pre-qualified leads in real-time—and turn them into loyal clients.

💡 What You'll Learn in This Episode

• How to stop leads from falling through the cracks
• Why AI-driven lead generation is more than Google Ads
• What most businesses misunderstand about their "ideal client"
• How to build trust through emotional connection, not discounts
• Real-time case studies: roofers, vets, furniture stores, and more
• How content tone impacts customer behavior
• A step-by-step breakdown of Jacques’s 12-Step Cash Flow journey
• When to use retargeting, loyalty offers, or affiliate programs
• Why follow-up is the #1 cash flow secret
• How COVID was the wake-up call that reshaped Jacques’s business forever

🎧 Why You Should Listen
If you’re struggling with inconsistent sales, weak lead pipelines, or content that just doesn’t convert—this episode will inspire and equip you. Jacques doesn’t just talk theory—he shares frameworks, tools, and even the emotional intelligence needed to connect with your audience in a meaningful way.

🔗 Guest Links

• 🌐 Website: Your Business Nation
• 🌐 All Links & Contact: jacquesskuteeki360.com
• 🔗 LinkedIn: Jacques Skuteeki

🙌 Special Thanks To

• 🎙️ Carl Richards from Podcast Solutions Made Simple
• 🧠 Fred Crouch, host of Property Wizard
• 🏢 Jovan Strika from @Hive
• 💼 Melanie Webber, K4B Business Partner
• 🧭 Wayne Pratt from Motive8U Inc

🎙️ Hosts

• Bernie Franzgrote
• Wayne Pratt

🎁 Featured Sponsors
💼 @Hive – Real-World Business Networking
Feeling stuck behind a screen? Hive is where entrepreneurs connect in person and grow faster.
👉 Learn more

🏠 Property Wizard Podcast – Real Estate Made Practical
Grow your wealth through smart property investing, made simple for small business owners.
👉 Check it out

🌐 Notionhive – Websites That Actually Work
Your website should be your best salesperson. Let Notionhive help it convert.
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📨 Contact Us
Have questions, feedback, or want to work with us?
📧 [email protected] 
🌐 Visit our site

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Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

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